R+Co

Senior CRM Manager

R+Co

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $102,000 - $115,000 per year

Job Level

Senior

About the role

  • Lead the development and execution of a multi-channel CRM strategy to drive retention, increase customer lifetime value, and elevate brand loyalty across Email, SMS, and loyalty program communications
  • Own the CRM calendar, ensuring campaign and content alignment with brand priorities, launches, promotions, and storytelling moments
  • Manage campaign planning from end to end—briefing, segmentation, content planning, testing, deployment, and post-campaign analysis
  • Design and execute A/B and multivariate testing strategies to continuously optimize for conversion and engagement
  • Deliver robust performance reports with actionable insights and recommendations that influence future strategies
  • Partner with tech and product teams to integrate tools and solutions that enhance the CRM program (e.g., personalization, predictive modeling, loyalty)
  • Collaborate cross-functionally with Creative, Social, Paid Media, and Brand to bring a cohesive message across the full marketing funnel
  • Drive the strategic evolution of ONE/SIZE’s CRM and loyalty programs—own the full customer lifecycle from onboarding to retention
  • Translate data into action, build impactful journeys, and create thoughtful campaigns that deepen customer relationships
  • Stay ahead of CRM trends, platform updates, and competitive benchmarks to inform best-in-class tactics
  • Report directly to the VP of Digital & Ecommerce; manage and provide oversight to the CRM Analyst

Requirements

  • 6+ years of CRM, lifecycle marketing, or customer retention experience, ideally in the beauty, fashion, or DTC e-commerce space
  • Proven ability to lead and scale CRM programs with measurable business impact
  • Advanced knowledge of customer segmentation, predictive analytics, and performance tracking tools
  • Hands-on experience with ESPs (Klaviyo, Salesforce, Iterable, etc.) and CRM tools, with ability to build or QA logic-based customer journeys
  • Experience in managing and optimizing loyalty programs a plus
  • Data-driven mindset with strong analytical, reporting, and project management skills
  • High attention to detail with the ability to juggle multiple projects, stakeholders, and timelines
  • Excellent communicator and collaborative partner with a strong sense of ownership
  • Passion for beauty, creativity, and brand storytelling
  • Comfortable working in a high-growth, fast-paced environment with shifting priorities
  • Positive attitude and team-player spirit
  • Physical: prolonged periods sitting; must be able to lift up to 30 pounds; bend, stretch, kneel, twist, and squat; prolonged standing, bending, stooping, reaching
  • Must be able to travel frequently, sometimes requiring long periods of driving or riding in a vehicle