Product Marketing Manager, Customer Insights and Community
Deel
Cloud
Product Marketing Manager, Customer Insights and Community
Deel
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies
- Own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights
- Build Deel’s global community engine from the ground up and design programs, campaigns, and experiences to fuel launches
- Be the owner of Advisory Boards; scale HR, IT, and Payroll Advisory Boards end-to-end and run monthly sessions
- Translate board feedback into recommendations that influence product bets, GTM priorities, and marketing narratives, and close the loop with stakeholders
- Operationalize community playbooks to turn advocate energy into earned reach during product announcements
- Own customer storytelling: lead interviews, ship case studies, and collaborate with PR and Field Marketing
- Lead audience research: run studies, instrument VoC pipelines, and build automated dashboards/alerts for live insight
- Own creation, refresh, and governance of personas and ICPs so GTM teams operate from one authoritative playbook
- Serve as the on-call customer voice advising teams with fast, data-backed guidance on audience, message, and motion
Requirements
- 4+ years of experience in product marketing management, sales-led growth, or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action
- Customer-obsessed; eager to join customer calls and uncover deep insights into behaviors, motivations, and pain points
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills; able to distill quantitative and qualitative data into compelling, insight-driven narratives
- Excellent communicator and storyteller with experience enabling internal teams and influencing stakeholders
- Experience running audience research, consumer and market studies, and instrumenting VoC pipelines and dashboards
- Experience owning, refreshing, and governing personas and ICPs
- English fluency: able to speak, read, and write English fluently
- Authorization to work in your country of residence; may require a valid work permit or company sponsorship