Product Marketing Manager, Customer Insights and Community
Deel
Cloud
Product Marketing Manager, Customer Insights and Community
Deel
full-time
Posted on:
Origin: • 🇮🇪 Ireland
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies
- Own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights
- Build Deel’s global community engine from the ground up and scale HR, IT, and Payroll Advisory Boards end-to-end
- Launch and facilitate monthly advisory board sessions to surface insights, strengthen advocacy, and deepen executive relationships
- Translate board feedback into recommendations that influence product bets, GTM priorities, and marketing narratives, and close the loop with stakeholders
- Design and run community programs, campaigns, and experiences leveraging customer advisory board, Deel Advocates, and power users to fuel launches
- Own customer storytelling including interviews, case studies, and customer-centric campaigns; partner with Field Marketing and PR
- Lead audience research, VoC pipelines, automated dashboards/alerts, and govern personas and ICPs as the single source of truth
- Serve as the on-call customer voice advising teams with fast, data-backed guidance on audience, message, and motion
Requirements
- 4+ years of experience in product marketing management sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action—you’re customer-obsessed, eager to join customer calls, and driven to uncover deep insights into their behaviors, motivations, and pain points
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills—you know how to distill quantitative and qualitative data into compelling, insight-driven narratives that convert and resonate
- Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content
- Ability to speak, read, and write English fluently
- Authorization to work in the country of residence (applicants must enter country they are legally registered to work in)