Product Marketing Manager, Customer Insights & Community
Deel
Cloud
Product Marketing Manager, Customer Insights & Community
Deel
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Build Deel’s global community engine from the ground up to fuel launches and shape the roadmap
- Own and scale HR, IT, and Payroll Advisory Boards end-to-end; launch and facilitate monthly sessions
- Turn feedback from advisory boards into crisp recommendations that influence product and GTM priorities
- Design and run programs, campaigns, and experiences leveraging customer advisory board, Deel Advocates, and power users to amplify launches
- Operationalize playbooks to convert community energy into earned reach during product announcements
- Own customer storytelling: lead interviews, ship case studies, and partner with Field Marketing and PR to amplify customer voices
- Lead audience research: run consumer and market studies, instrument VoC pipelines, and build automated dashboards/alerts
- Own creation, refresh, and governance of personas and ICPs for GTM teams
- Serve as the on-call customer voice, advising teams with fast, data-backed guidance on audience, message, and motion
Requirements
- 4+ years of experience in product marketing management sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action; customer-obsessed and eager to join customer calls
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills; ability to distill quantitative and qualitative data into compelling, insight-driven narratives
- Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders
- Ability to run consumer and market studies, instrument VoC pipelines, and build dashboards/alerts
- Experience creating, refreshing, and governing personas and ICPs
- Ability to lead interviews and produce customer storytelling and case studies
- Ability to facilitate advisory boards and scale programs end-to-end
- Ability to advise cross-functional teams with fast, data-backed guidance
- Ability to speak, read, and write English fluently
- Applicants must indicate authorization to work in their country of residence
