Director

• Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
• Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
• Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
• Oversee paid media budgeting, recommend adjustments based on performance, and reallocate spend to maximize ROI.
• Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
• Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
• Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
• Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
• Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
• Support business development and pitch efforts with performance insights and strategic input when needed.

Director of Digital Strategy

• Vi is the market-leading Enterprise-AI platform for health, serving large health organizations and driving acquisition, enrollment, engagement, retention, and health outcomes.
• Lead paid social media strategy across Meta (Facebook/Instagram), TikTok, LinkedIn, X, Pinterest, and emerging platforms.
• Plan, execute, optimize, and analyze social ad campaigns to drive measurable business outcomes.
• Lead and manage a team of paid social strategists and oversee budgeting and performance for 6- to 7-figure media spends.
• Work cross-functionally with creative, analytics, and client/account teams and support business development and pitch efforts.
• Manage testing frameworks, platform integrations, pixel and conversion API setups, offline event tracking, and detailed reporting.

Director, Digital Strategy

Operations

• Create, update, and troubleshoot partner and user access across systems.
• Support registration flows, access permissions, and engagement readiness.
• Execute and monitor outreach campaigns (voice, SMS, email) using internal tooling and CRM systems.
• Track and escalate outreach blockers or member risk signals across functions.
• Serve as a steady, calming communicator when de-escalating issues with partners or members.
• Edit, refine, and enhance customer-facing scripts to improve personalization, clarity, and effectiveness.
• Ensure our outreach respects tone, context, and audience-specific nuance.

Customer Operations Associate

• Create, update, and troubleshoot partner and user access across systems.
• Support registration flows, access permissions, and engagement readiness.
• Intervention Support & Execution: Execute and monitor outreach campaigns (voice, SMS, email) using internal tooling and CRM systems.
• Track and escalate outreach blockers or member risk signals across functions.
• Serve as a steady, calming communicator when de-escalating issues with partners or members.
• AI & Messaging Optimization: Edit, refine, and enhance customer-facing scripts to improve personalization, clarity, and effectiveness.
• Ensure our outreach respects tone, context, and audience-specific nuance.

Vi is the health industry’s leading Enterprise-AI platform, serving 188M+ members across top health, wellness, and fitness brands.
The Operations Specialist bridges our tech and its users. This hybrid role manages user access, resolves registration issues, and sharpens the quality of our AI-driven outreach.
Support partner communications in-platform and via CRM, ensuring outreach is smooth, accurate, and effective.
Responsibilities:
User Management - Create, update, and troubleshoot partner and user access across systems. Support registration flows, access permissions, and engagement readiness.
Intervention Support & Execution - Execute and monitor outreach campaigns (voice, SMS, email) using internal tooling and CRM systems. Track and escalate outreach blockers or member risk signals across functions. Serve as a steady, calming communicator when de-escalating issues with partners or members.
AI & Messaging Optimization - Edit, refine, and enhance customer-facing scripts to improve personalization, clarity, and effectiveness. Ensure our outreach respects tone, context, and audience-specific nuance.

• Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
• Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
• Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
• Oversee paid media budgeting, working closely with CP/account teams to establish client-specific budgets, recommend adjustments based on performance, and reallocate spend to maximize ROI.
• Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
• Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
• Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
• Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
• Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
• Support business development and pitch efforts with performance insights and strategic input when needed

• Vi is the market-leading Enterprise-AI platform for health, serving some of the world’s largest health organizations—from Fortune 500 healthcare providers to pharma and consumer brands—helping them maximize acquisition, enrollment, engagement, retention, and health outcomes.
• Vi’s platform is backed by $125M+ in R&D, serving over 175 million members daily and growing.
• We operate across New York, Austin, Nashville, and Tel Aviv.
• We are seeking a highly strategic and performance-driven Director of Digital Strategy to lead our paid social media initiatives across platforms, with a primary focus on Meta (Facebook/Instagram).
• This senior-level role will oversee the planning, execution, optimization, and analysis of social ad campaigns to drive measurable business outcomes.
• The ideal candidate brings deep expertise in digital advertising, proven experience within a digital agency environment, and a strong track record of scaling performance campaigns across multiple verticals.
• Responsibilities
• Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
• Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
• Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
• Oversee paid media budgeting, working closely with CP/account teams to establish client-specific budgets, require adjustments based on performance, and reallocate spend to maximize ROI.
• Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
• Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
• Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
• Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
• Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
• Support business development and pitch efforts with performance insights and strategic input when needed.

• Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
• Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
• Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
• Oversee paid media budgeting, working closely with CP/account teams to establish client-specific budgets, recommend adjustments based on performance, and reallocate spend to maximize ROI.
• Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
• Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
• Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
• Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
• Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
• Support business development and pitch efforts with performance insights and strategic input when needed.

• Vi is the market-leading Enterprise-AI platform for health, serving some of the world’s largest health organizations—from Fortune 500 healthcare providers to pharma and consumer brands—helping them maximize acquisition, enrollment, engagement, retention, and health outcomes.
• Vi’s platform is backed by $125M+ in R&D, serving over 175 million members daily and growing.
• We operate across New York, Austin, Nashville, and Tel Aviv.
• We are seeking a highly strategic and performance-driven Director of Digital Strategy to lead our paid social media initiatives across platforms, with a primary focus on Meta (Facebook/Instagram).
• This senior-level role will oversee the planning, execution, optimization, and analysis of social ad campaigns to drive measurable business outcomes.
• The ideal candidate brings deep expertise in digital advertising, proven experience within a digital agency environment, and a strong track record of scaling performance campaigns across multiple verticals.
• Responsibilities • Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
• Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
• Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
• Oversee paid media budgeting, working closely with CP/account teams to establish client-specific budgets, recommend adjustments based on performance, and reallocate spend to maximize ROI.
• Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
• Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
• Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
• Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
• Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
• Support business development and pitch efforts with performance insights and strategic input when needed.