Director, Infrastructure – Software Delivery & Enablement
GitLab
Kubernetes
Director of Digital Strategy
Vi
full-time
Posted on:
Location: 🏈 Anywhere in North America
Visit company websiteJob Level
Lead
About the role
- Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
- Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
- Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
- Oversee paid media budgeting, recommend adjustments based on performance, and reallocate spend to maximize ROI.
- Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
- Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
- Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
- Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
- Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
- Support business development and pitch efforts with performance insights and strategic input when needed.
Requirements
- 7+ years of digital marketing experience, with 5+ years focused specifically on paid social media.
- 3+ years of experience in a digital agency environment, leading client accounts or internal brands.
- Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting.
- Experience with paid social platforms including Meta (Facebook/Instagram), TikTok, LinkedIn, X, and Pinterest.
- Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager).
- Proven success managing 6- to 7-figure media budgets with performance accountability.
- Data-driven mindset with strong analytical and Excel/Google Sheets skills.
- Experience managing or mentoring a team is preferred.
- Bachelor\'s degree in marketing, Business, or related field; advanced degree is a plus.
