Director of Digital Strategy
Vi
Job Level
Lead
About the role
- Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
- Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
- Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
- Oversee paid media budgeting, working closely with CP/account teams to establish client-specific budgets, recommend adjustments based on performance, and reallocate spend to maximize ROI.
- Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
- Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
- Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
- Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
- Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
- Support business development and pitch efforts with performance insights and strategic input when needed
Requirements
- 7+ years of digital marketing experience, with 5+ years focused specifically on paid social media
- 3+ years of experience in a digital agency environment, leading client accounts or internal brands
- Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting
- Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager, etc.)
- Proven success managing 6- to 7-figure media budgets with performance accountability
- Data-driven mindset with strong analytical and Excel/Google Sheets skills
- Experience managing or mentoring a team is preferred
- Bachelor’s degree in marketing, Business, or related field; advanced degree is a plus
