Director of Digital Strategy
Vi
Job Level
Lead
About the role
- Vi is the market-leading Enterprise-AI platform for health, serving some of the world’s largest health organizations—from Fortune 500 healthcare providers to pharma and consumer brands—helping them maximize acquisition, enrollment, engagement, retention, and health outcomes.
- Vi’s platform is backed by $125M+ in R&D, serving over 175 million members daily and growing.
- We operate across New York, Austin, Nashville, and Tel Aviv.
- We are seeking a highly strategic and performance-driven Director of Digital Strategy to lead our paid social media initiatives across platforms, with a primary focus on Meta (Facebook/Instagram).
- This senior-level role will oversee the planning, execution, optimization, and analysis of social ad campaigns to drive measurable business outcomes.
- The ideal candidate brings deep expertise in digital advertising, proven experience within a digital agency environment, and a strong track record of scaling performance campaigns across multiple verticals.
- Responsibilities
- Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
- Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
- Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
- Oversee paid media budgeting, working closely with CP/account teams to establish client-specific budgets, recommend adjustments based on performance, and reallocate spend to maximize ROI.
- Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
- Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
- Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
- Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
- Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
- Support business development and pitch efforts with performance insights and strategic input when needed.
Requirements
- 7+ years of digital marketing experience, with 5+ years focused specifically on paid social media.
- 3+ years of experience in a digital agency environment, leading client accounts or internal brands.
- Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting.
- Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager, etc.).
- Proven success managing 6- to 7-figure media budgets with performance accountability.
- Data-driven mindset with strong analytical and Excel/Google Sheets skills.
- Experience managing or mentoring a team is preferred.
- Bachelor’s degree in marketing, Business, or related field; advanced degree is a plus.
