Vi

Director, Digital Strategy

Vi

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York, Tennessee

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Job Level

Lead

About the role

  • Vi is the market-leading Enterprise-AI platform for health, serving large health organizations and driving acquisition, enrollment, engagement, retention, and health outcomes.
  • Lead paid social media strategy across Meta (Facebook/Instagram), TikTok, LinkedIn, X, Pinterest, and emerging platforms.
  • Plan, execute, optimize, and analyze social ad campaigns to drive measurable business outcomes.
  • Lead and manage a team of paid social strategists and oversee budgeting and performance for 6- to 7-figure media spends.
  • Work cross-functionally with creative, analytics, and client/account teams and support business development and pitch efforts.
  • Manage testing frameworks, platform integrations, pixel and conversion API setups, offline event tracking, and detailed reporting.

Requirements

  • 7+ years of digital marketing experience, with 5+ years focused specifically on paid social media.
  • 3+ years of experience in a digital agency environment, leading client accounts or internal brands.
  • Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting.
  • Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager, etc.).
  • Proven success managing 6- to 7-figure media budgets with performance accountability.
  • Data-driven mindset with strong analytical and Excel/Google Sheets skills.
  • Experience managing or mentoring a team is preferred.
  • Bachelor’s degree in marketing, Business, or related field; advanced degree is a plus.