Urban Land Institute

Marketing

• Lead the marketing and promotion of Impact Lab research, thought leadership, events, and programs and initiatives by translating complex insights into clear, compelling, and audience-focused narratives and campaigns.
• Serve as the primary marketing point of contact for Impact Lab leaders and staff, providing guidance on positioning, prioritization, audience segmentation, and campaign strategy and planning to drive awareness and engagement with research, thought leadership, events, and programs and initiatives.
• Collaborate with research and program teams, and fellow marketing and communication team members to align efforts and drive a multi-channel marketing approach that maximizes reach, engagement, and conversion.
• Collaborate with program and events teams to shape and execute go-to-market strategies that drive awareness, registration, and post-event engagement.
• Ensuring coordinated messaging and storytelling across the full event lifecycle—from promotion through follow-up and impact reporting.
• Develop and implement marketing campaigns that drive philanthropic investment in Impact Lab initiatives, partnering with Impact Lab, the ULI Foundation, and marketing and communications teams to ensure philanthropic messaging is aligned with broader advancement and fundraising strategies.
• Define audiences and craft impact-driven narratives that communicate value, outcomes, and long-term benefits of investment, membership, and engagement.
• Balance competing priorities across stakeholders while maintaining focus on high-impact marketing initiatives.
• Establish goals, KPIs, and success metrics for marketing initiatives.
• Monitor performance, analyze insights, and optimize campaigns to drive continuous improvement and measurable impact.

Senior Manager, Marketing – Impact Labs