Senior Director, Brand and Impact Marketing

Urban Land Institute

Senior Director leading ULI's global brand and impact marketing strategy for transformative community impact. Overseeing brand governance, storytelling strategy, and creative services team.

Posted 6/17/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $106,916 - $120,281 per yearWebsite

About the role

Key responsibilities & impact

Lead the ongoing evolution of ULI's global brand strategy
Serve as ULI's internal brand authority
Define and track brand KPIs
Develop and maintain brand guidelines, toolkits, and asset libraries
Manage ULI's contracted creative services team
Oversee ULI's creative project management platform
Develop and own ULI's global storytelling strategy
Collaborate with stakeholders and communicate mission impact stories
Lead the Annual Report end-to-end

Requirements

What you’ll need

10 or more years of experience in brand strategy, creative direction, or integrated marketing
Genuine storytelling capability
Experience managing and directing creative teams
Background in a membership association, nonprofit, philanthropically funded organization, or agency
Proven ability to build alignment and compliance across a matrixed organization
Excellent written and verbal communication skills
Strong project management skills
Bachelor's degree in marketing, communications, or a related field

Benefits

Comp & perks

Health insurance
Dental insurance
Life insurance
Generous vacation leave
Retirement plan with employer match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategycreative directionintegrated marketingproject managementstorytelling

Soft Skills

communicationteam managementalignment buildingcompliancecollaboration