Product and Growth Marketing Manager
Eurofins
Director, Membership Growth – Retention
ŌURA
full-time
Posted on:
Location Type: Remote
Location: Remote • District of Columbia, Massachusetts, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $165,000 - $206,000 per year
Job Level
Lead
About the role
- Shape membership strategy: Define and evolve Oura’s membership business model across pricing, packaging, add-ons, channels, and geographies, balancing simplicity with future flexibility.
- Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-centric programs.
- Lifecycle retention strategy: Guide lifecycle retention programs that strengthen engagement and reduce churn, aligning them tightly with broader membership goals.
- Operationalize business design: Translate business objectives into scalable membership programs such as loyalty, bundles, and international expansion.
- Forecast and optimize: In partnership with finance, build frameworks for forecasting and measuring membership health (activation, engagement, retention, churn, and lifetime value) and use those insights to guide strategy and resource allocation.
- Segmentation and personalization: Champion data-driven segmentation and help design personalized member journeys that increase relevance, satisfaction, and long-term value.
- Experimentation and test-and-learn: Drive a test-and-learn mindset across packaging, engagement, and retention programs, establishing clear success metrics and learning loops.
- Translate data into strategy and action: Partner with data and analytics teams to frame the right questions, uncover insights about acquisition, retention, and engagement, and translate those insights into clear business recommendations.
- Cross-functional leadership: Partner across Product, Engineering, Marketing, and Commercial to ensure the membership roadmap is delivered with clarity, alignment, and measurable impact.
- Influence at the highest levels: Act as a visible leader across Oura, shaping the membership narrative and strategy at the executive and board level.
Requirements
- 12+ years of experience in strategy, business operations, or subscription/membership leadership roles.
- Proven ability to design and evolve scalable subscription or membership models, ideally within consumer health, wellness, fitness, or adjacent categories.
- Deep analytical fluency, experienced in translating data into insight and insight into action.
- Strong experience developing and executing lifecycle retention programs — driving engagement, winback, and loyalty through targeted interventions and cross-functional alignment.
- Comfortable defining metrics, working with data teams, and building frameworks for forecasting, segmentation, and retention analysis.
- Track record of improving retention, engagement, and LTV through data-informed experimentation, personalization, and lifecycle strategies.
- Strong cross-functional influence; skilled at navigating senior stakeholders and aligning teams across disciplines.
- Thrives in fast-paced, global environments and brings clarity in ambiguous situations.
- Excellent communicator and storyteller — capable of distilling complex data and strategic context for executives and boards.
Benefits
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
membership business modellifecycle retention programsdata-driven segmentationforecasting frameworksretention analysispersonalization strategiesdata analysissubscription modelsengagement strategiesmonetization levers
Soft skills
cross-functional leadershipinfluencecommunicationstorytellingstrategic thinkinganalytical fluencyadaptabilitycollaborationproblem-solvingstakeholder management
