UpKeep

Growth Marketing

• Own pipeline creation at scale: Set the demand generation strategy to consistently deliver MQLs, SAOs, and revenue-generating opportunities.
• Budget ownership: Manage and optimize a multimillion-dollar demand gen budget across digital, field, and ABM campaigns.
• Campaign leadership: Direct the execution of integrated campaigns across paid media, events, webinars, email nurture, ABM, SEO, and partnerships.
• Performance optimization: Establish and continuously refine lead scoring, routing, and follow-up SLAs in close collaboration with Sales leadership.
• Data-driven rigor: Build dashboards and frameworks for CPL, CAC, pipeline contribution, win rates, and ROI by channel; present results regularly to executive leadership.
• Innovation and experimentation: Drive a culture of rapid testing—scaling what works, cutting what doesn’t—and champion new approaches such as PLG campaigns, consulting partnerships, and AI-enabled engagement.
• Team leadership: Mentor and grow a high-performing demand gen team; instill best practices in campaign operations, experimentation, and cross-functional alignment.
• Event and ABM strategy: Oversee in-person and digital events as well as account-based initiatives that accelerate pipeline for mid-market and enterprise accounts.
• AI integration: Lead the adoption of AI in marketing workflows—leveraging it to accelerate content, improve targeting, and optimize campaign performance.

Director of Growth

Content Marketing Manager

• Build and execute a content strategy designed to reach and resonate with executive audiences
• Develop thought leadership positioning for UpKeep that speaks to operational efficiency, capital planning, and digital transformation
• Create and run a webinar program targeting executive audiences
• Own the end-to-end experience of upkeep.com
• Manage all product pages to communicate value clearly
• Develop and execute a content roadmap spanning various formats
• Own UpKeep’s SEO strategy and execution
• Maintain and evolve UpKeep’s presence on social media
• Define content workflows and internal review processes

Director of Growth

Brand & Content Marketing Manager