Senior Product Marketing Manager

UpKeep

Product Marketing Manager driving product awareness and success for UpKeep’s AI-powered solutions. Collaborating with Product, Sales, and Marketing to ensure market fit and engagement.

Posted 6/10/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Partner with Product to shape go-to-market strategy and lead full-cycle launches
Develop differentiated positioning and messaging
Own the creation of enablement materials for Sales and Customer Success
Collaborate with Demand Generation and Growth Marketing teams
Act as the voice of the customer
Monitor competitive landscape and emerging market trends
Refine and socialize personas, use cases, and customer journeys
Contribute to internal alignment by equipping teams with tools and training
Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
Lead UpKeep’s competitive intelligence program

Requirements

What you’ll need

Bachelor's degree
4+ years of experience in product marketing in B2B SaaS
Proven experience launching products or features and connecting those efforts to measurable business outcomes
Strong writing, storytelling, and asset creation skills
Demonstrated ability to collaborate cross-functionally
Comfort with ambiguity, pace, and experimenting with new tools and processes
Enthusiasm for AI

Benefits

Comp & perks

Competitive comp
Meaningful ownership
Benefits that support your health
Focus and long-term growth

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategycompetitive intelligencepositioningmessagingenablement materials creationcustomer journey mappingB2B SaaSmeasurable business outcomesasset creation

Soft Skills

collaborationstorytellingcross-functional teamworkadaptabilitycommunicationcustomer advocacycreativityproblem-solvingstrategic thinkingenthusiasm for AI

Certifications

Bachelor's degree