Lead Product Marketing Manager, OTC & Prime
Kraken Digital Asset Exchange
Content and Communications Strategist
United States Department of Defense
full-time
Posted on:
Origin: • 🇳🇱 Netherlands
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop smart, integrated content and comms strategies that drive impact across the customer journey for clients like Bol, ING, Audi, Canva, and more.
- Shape content and comms strategies across channels and formats, balancing creativity with performance.
- Translate client goals into clear briefs, frameworks, and storytelling approaches.
- Apply audience insights, cultural trends, and platform behaviors to guide creative and comms choices.
- Team up with brand strategists to bring positioning to life.
- Work hand-in-hand with creatives to align big ideas with channel and format choices.
- Collaborate with media and platform strategists, influencer specialists, and partners to maintain campaign consistency across touchpoints.
- Present work to excite clients and teammates.
- Build relationships with client stakeholders and become their go-to for everyday strategy.
- Contribute to new business opportunities with fresh insights and ideas.
- Keep up to date on culture, communications, and platform trends.
Requirements
- Fluent in Dutch and English (must have!)
- A HBO-/WO-level education (Bachelor’s or Master’s)
- Around 4 years of experience in content, comms, or creative strategy.
- Ability to blend strategic thinking with creativity
- Curious about culture, innovation, and communication trends
- Ability to inspire a creative team while building trust with clients
- Ability to collaborate closely with brand strategists, creatives, and media experts
- Good grasp of both digital and traditional media ecosystems
- Ability to tell a story and present it in a way that inspires others
- Curious, proactive mindset: happy to take initiative and shape your own approach
- Confidence in working side by side with creatives, other strategists, media specialists, and clients
- Appetite for culture, platforms, and communication trends
