Social Media Manager
The Boutique COO
Job Level
Lead
About the role
- Take full ownership of Google Ads channel strategy, execution and optimization to hit user acquisition and ROI targets.
- Oversee and manage other paid channels and allocate budgets optimally across channels.
- Build and structure the performance marketing team, establish scalable processes and playbooks.
- Manage budgets, optimize campaigns, and translate performance data into actionable strategies.
- Collaborate closely with Product and Creative teams to align marketing goals with company growth.
Requirements
- Proven track record of managing and scaling Google Ads and other paid media channels (Search, Display, App Campaigns, etc.)
- Experience owning and managing other paid media channels like Meta, TikTok, or other user acquisition platforms.
- History of leading or mentoring a small team, with ability to build and implement scalable processes.
- Track record of taking full ownership of significant marketing budgets.
- Exceptional ability to leverage analytics, communicate complex insights, and drive business-level outcomes.
- Proactive leader, strategic and hands-on operator; passion for building teams and processes.
- Being present in Berlin office every weekday (per application form question).
