Werkstudent, Performance Marketing, Meta Ads
leevje GmbH
Head of Performance Marketing – Digital Health, Online Platforms
DrAnsay.com
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Lead
About the role
- Strategy & Management: You develop cross-channel performance marketing strategies (Google Ads, Meta, TikTok, LinkedIn, Display, Native, YouTube, etc.), analyze KPIs and implement data-driven optimizations (A/B tests, attribution, conversion optimization).
- Budget & Scaling: You are responsible for cross-channel allocation of the marketing budget and steer efforts toward maximizing ROI and sustainable revenue growth.
- Team Leadership & Growth: You lead a growing team of senior marketing managers and specialists — including recruiting, development and coaching.
- Cross-functional Collaboration: You work closely with the CMO and teams from BI, Product, Content, UX and Tech to shape a consistent, performance-driven customer journey.
- Trend & Market Analysis: You monitor relevant developments in digital marketing, test new platforms and technologies, and continuously integrate best practices into the campaign strategy.
Requirements
- Performance Marketing Expertise: You have at least 5 years of experience in digital marketing — with a minimum of 2 years in a leadership role, ideally in DTC, health, or consumer sectors.
- Analytical Mindset: You are proficient with KPIs, tracking, attribution and automation — and use tools such as GA4, Looker Studio, Meta Ads Manager, TikTok Ads as well as AI-powered solutions for performance optimization.
- Strategic Budget Management: You have experience with large advertising budgets, understand cross-channel budget allocation and are skilled in forecasting.
- Leadership & Team Spirit: You lead with trust, clarity and respect — your focus is on team success, collaboration and an inclusive working culture.
- Language Skills & Communication: You communicate confidently in German and English — both strategically with stakeholders and operationally within the team.
Benefits
- #RemoteWork: Work flexibly from anywhere and design your day-to-day.
- #CreativeFreedom: Your ideas set the standard — you have full responsibility for your area.
- #TopTeam: Work with smart, ambitious colleagues in a fast-growing company.
- #HealthTechImpact: Change access to healthcare for millions of people through your work.
- #AttractiveCompensation: We reward responsibility, performance and impact.
- #ProfessionalDevelopment: Personal growth is part of our culture — you receive time and budget for your development.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingdata-driven optimizationA/B testingattributionconversion optimizationbudget allocationforecastingdigital marketinganalytical skillsteam leadership
Soft skills
team leadershipcollaborationcommunicationtrustclarityrespectinclusive culturecoachingdevelopmentstrategic thinking
