Lead Product Marketing Manager, OTC & Prime

Kraken Digital Asset Exchange

full-time

Posted on: 8/20/2025

Origin: • 🇺🇸 United States

✨ AI Apply

💰 $127,000 - $203,000 per year

Senior

About the role

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Kraken is a fully remote company with Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
The Team: The product marketing team at Kraken drives the success of our platform by crafting strategies that resonate with professional traders and institutions alike. Focusing specifically on OTC & Prime, you will play a critical role in advancing product strategy, helping to position Kraken as the end-to-end platform of choice.
The opportunity: Contribute to the OTC and Prime product vision and roadmap; Lead product launches; Elevate portfolio; Craft and evolve product value narratives; Drive sales enablement; Support Kraken’s ecosystem growth; Be a market and customer expert; Champion customer research and insights.

7–10 years of product marketing experience, ideally in crypto, fintech, and/ or trading platforms, with a focus on serving professional, HNWI, and B2B audiences.
Deep expertise in OTC trading and lending as well as Prime offerings — including user psychology, liquidity dynamics, order types, execution strategies, market microstructure — plus knowledge of integrated custody and staking solutions.
Experience marketing to institutional and private client segments, with a strong grasp of their decision drivers and risk considerations.
Proven success launching products and features using market, customer, and behavioral insights
A customer-obsessed mindset with strong experience in positioning products to different user segments.
Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.
Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.
Highly analytical and data-driven — comfortable navigating trading metrics to identify trends, uncover insights, and inform go-to-market decisions.
Strategic thinker with strong execution skills—comfortable operating independently and in ambiguity.
Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences.
Passion for helping others grow—supports peers, mentors junior PMMs, and helps raise the bar for the team.