Marketing Specialist – Paid Media, Affiliate and Paid Search
U.S. Bank
Social Media Community Manager
TruePoint Communications
full-time
Posted on:
Origin: • 🇺🇸 United States • Alabama, Arizona, Florida, Kentucky, North Carolina, Ohio, Oklahoma
Visit company websiteJob Level
SeniorLead
About the role
- Engage in positive news and share relevant information/content/links
- Respond to customer inquiries on various channels, including working with the online Customer Care team
- Provide monitoring of our social media mission control, watching for spikes in aggregate social conversation about clients and competitors
- Work with managers to identify and flag trends
- Contribute to the development, execution, and presentation of social media strategies, plans, content, campaigns, and measurement reports
- Write strategies, content, posting/publishing, reporting, and analyzing data to provide effective social media results
- Customize all communications to clients’ tone, voice, and style
- Monitor and respond to customer inquiries across established social media channels, including Facebook and Twitter, and act as liaison with the online Customer Care team
- Identify opportunities for internal process creation and change and implement them
- Identify and flag trending topics and provide standardized reporting at the completion of each shift and during crises
- Provide content writing and real-time counsel for effective brand community management across various social networks
- Contribute to reporting and auditing of client and industry social media
- Develop error-free messaging and real-time content to support clients' social media goals
- Provide timely updates to account leadership and the client, ensuring goals and objectives are met
- Contribute to developing agency and client processes such as training guides, checklists, templates, plans, and case studies
Requirements
- Candidates MUST RESIDE in one of the following states: Alabama, Arizona, Florida, Georgia, Kentucky, Michigan, Missouri, North Carolina, Ohio, Oklahoma, Tennessee, or Texas
- Given the 24/7 nature of social media, flexibility with non-traditional work hours (nights, weekends, holidays) required
- 2-4 years of experience in community management is preferred
- Additional experience in social media, paid media, and other areas of marketing is a plus
- Professional experience using enterprise publishing and listening tools
- Being adept at Sprinklr is a significant plus
- Willing to work a flexible schedule (a combination of nights, weekends, and holidays)
- Travel may be required
- Be detail-oriented, organized, caring, innovative, communicative, and data-driven
- Comfortable with juggling multiple priorities and deadlines while synthesizing multiple perspectives
- Strong communication, analytical and presentation skills, both written and verbal
- Be self-sufficient, meet deadlines, and create high-quality materials
- Ability to work cross-functionally to proactively collaborate, engage, and bring fresh ideas
- Functional understanding of multiple social media platforms
- Be a quick learner, always looking to embrace and master new technologies
- Accurately and consistently track time daily
- Effectively maintain a monthly expense report and reconciliation
- Possess excellent interpersonal skills, including interacting professionally with client executives and teams
- Work well on a team, including proactively contributing recommendations to enhance results
- Understand and facilitate the purchase order process
- Initiate and track vendor billing accurately
- Legal authorization to work in the United States required
- Candidates will be subject to a background screening as part of the application process
