TruePoint Communications

Social Media Manager

• Engage in positive news and share relevant information/content/links
• Respond to customer inquiries on various channels, including working with the online Customer Care team
• Provide monitoring of our social media mission control, watching for spikes in aggregate social conversation about clients and competitors
• Work with managers to identify and flag trends
• Contribute to the development, execution, and presentation of social media strategies, plans, content, campaigns, and measurement reports
• Write strategies, content, posting/publishing, reporting, and analyzing data to provide effective social media results
• Customize all communications to clients’ tone, voice, and style
• Monitor and respond to customer inquiries across established social media channels, including Facebook and Twitter, and act as liaison with the online Customer Care team
• Identify opportunities for internal process creation and change and implement them
• Identify and flag trending topics and provide standardized reporting at the completion of each shift and during crises
• Provide content writing and real-time counsel for effective brand community management across various social networks
• Contribute to reporting and auditing of client and industry social media
• Develop error-free messaging and real-time content to support clients' social media goals
• Provide timely updates to account leadership and the client, ensuring goals and objectives are met
• Contribute to developing agency and client processes such as training guides, checklists, templates, plans, and case studies

Social Media Community Manager