CRM Manager, Spanish Market
Triskel Consulting
Cloud
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Create and implement tailored CRM campaigns for Australia, New Zealand, and other English-speaking markets aimed at retention, reactivation, and maximizing lifetime value
- Leverage CRM platforms to automate campaigns and personalize messaging localized to each market
- Use data analytics to track customer behaviour, campaign success, and key performance metrics, optimizing strategies
- Collaborate with marketing, product, analytics, and customer support teams to ensure seamless campaign delivery and improved customer experience
- Stay informed on industry trends, customer behaviours, and competitor activities specific to Australia, New Zealand, and other regions
- Continuously evaluate campaign performance and adjust strategies based on real-time feedback and data analysis
Requirements
- Native-level fluency in English (spoken and written)
- 3+ years of CRM experience, with at least 2 years managing CRM strategies for English-speaking markets in the iGaming field
- Experience with CRM platforms like Symplify, Optimove, Salesforce Marketing Cloud, or other relevant tools
- Strong knowledge of the Australian, New Zealand, and other English-speaking markets, including local customer preferences and regulatory environments
- Data-driven mindset capable of interpreting customer data, analyzing trends, and applying insights
- Strong project management skills with ability to handle multiple campaigns across regions
- Excellent written and verbal communication skills