Lifecycle Marketing Manager
Self Financial, Inc.
SQL
Job Level
Mid-LevelSenior
About the role
- Design and execute customer lifecycle strategies to drive engagement, retention, and customer lifetime value
- Develop and manage localized CRM strategies for Spanish, Swedish, Danish, Polish, Romanian, Swiss/Austrian markets (Email, SMS, push, onsite messaging)
- Own the customer journey and optimize communications across onboarding, engagement, churn prevention, and reactivation
- Plan, execute, and analyze CRM campaigns focused on personalization, segmentation, and ROI
- Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
- Monitor KPIs such as retention rate, conversion, CLV, and churn and act on insights
- Ensure campaigns are compliant with local regulations and responsible gaming practices
- Act as main point of contact for CRM-related initiatives in the specific market
Requirements
- 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
- Deep understanding of Nordic customer behavior and the required market/user behaviour
- Fluent English (written and spoken)
- Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
- Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
- Excellent communication, planning, and organizational skills
- Self-starter with the ability to work independently in a fast-paced environment
