Senior CRM Marketing Manager
Deel
Cloud
CRM Manager, Spanish Market
Triskel Consulting
full-time
Posted on:
Origin: • 🇨🇾 Cyprus
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Develop and manage localized CRM strategies for the Spanish market (Email, SMS, push notifications, onsite messaging, etc.); Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation; Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI; Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns; Monitor KPIs such as retention rate, conversion, CLV, and churn and proactively act on insights; Ensure all campaigns are compliant with local regulations and responsible gaming practices; Act as the main point of contact for all CRM-related initiatives in Spain
Requirements
- Native-level fluency in Spanish (written and spoken) as well as proficiency in English; 3+ years of CRM experience, including at least 2 years of experience managing CRM strategies in the gambling or online gaming industry; Strong understanding of the Spanish market and user behavior; Proven experience using CRM platforms such as Symplify, Braze, Optimove, Salesforce Marketing Cloud, or similar tools; Strong analytical capabilities with experience in data interpretation, segmentation, and campaign performance optimization; Excellent communication planning and organization skills; Able to communicate effectively with cross-functional teams and stakeholders in different regions; Self-starter with the ability to work independently in a fast-paced environment; Able to work from the office in Cyprus