Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey
Work cross-functionally with marketing peers, sales, and internal partners to set up and execute various campaigns
Monitor campaign performance and customer behavior to evaluate effectiveness and report on ROI and lifecycle KPIs (onboarding, activation, cross-sell, engagement, retention, expansion)
Provide actionable insights to optimize campaigns and improve conversion rates
Partner closely with Marketing, Product, Sales, and Customer Success to align on strategies, product positioning, feature launches, and customer experience across the lifecycle
Serve as a champion of operational excellence: track SLAs and ensure efficiencies in campaign delivery
Participate in ad-hoc projects and strike teams to support new initiatives as the business scales
Requirements
7+ years of experience in CRM or lifecycle marketing within B2B SaaS or technology sectors
Deep understanding of integrated B2B CRM marketing strategies across various customer segments
Strong project management skills with ability to coordinate multiple deadlines and stakeholders
Proven track record of working with regional or global scope in a fast-paced, high-volume environment
Strong analytical skills with ability to interpret data, generate insights, and optimize marketing initiatives
Hands-on experience with marketing automation platforms, particularly HubSpot and Braze
Excellent written and verbal communication skills; ability to collaborate effectively across teams in a fully remote environment
Experience managing or contributing to large-scale projects involving cross-functional teams across different cultures and time zones
Demonstrates a growth mindset, intellectual curiosity, and ability to thrive in situations with limited structure or clarity