Veeva Systems

Field Marketing Manager / Senior Manager – MedTech Clinical

Veeva Systems

full-time

Posted on:

Origin:  • 🇺🇸 United States • Massachusetts

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Salary

💰 $75,000 - $150,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Develop and execute the strategic, integrated marketing plan for one or more Veeva Commercial Cloud products
  • Lead and support a broad mix of marketing programs across channels – including digital marketing, Veeva and industry events, webinars, paid and organic social, advertising and syndication
  • Own programs (webinars, customer meetings, events) end to end, including ideation, execution, and measurement
  • Organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting
  • Write compelling copy for landing pages, email, and social media to drive conversions
  • Build and maintain a complete, accurate contact database for marketing and sales in partnership with marketing operations
  • Coordinate outbound communications with other field marketers to drive engagement through nurture programs
  • Coordinate with internal teams (product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital) to execute programs
  • Own program reporting and metrics
  • Own annual planning and budget management for assigned product(s)

Requirements

  • 3+ years of B2B enterprise software or high-growth SaaS startup marketing experience (5+ years for Senior Manager)
  • Excellent communication skills, with experience writing engaging, value-driven, and customer-first campaign copy
  • Ability to work and communicate with all levels in the organization
  • Well-organized with very high attention to detail and strong project management skills
  • Self-directed and able to manage multiple projects under aggressive timelines and expectations
  • Working, hands-on experience with marketing automation platforms (Marketo, HubSpot or equivalent) and CRM systems
  • Growth-minded and a team player with a positive attitude
  • Nice to have: Experience developing and executing account-based marketing programs
  • Nice to have: Experience with customer retention, cross-sell, and upsell campaigns
  • Nice to have: Experience with vertical marketing, especially the life sciences industry