Senior CRM Marketing Manager, Global
Deel
Cloud
Job Level
Senior
Tech Stack
Cloud
About the role
- Lead execution of multi-channel campaigns that drive engagement, adoption, and revenue across the entire customer journey
- Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey
- Work cross-functionally with marketing peers, sales, product, and customer success to set up and execute campaigns
- Monitor campaign performance and customer behavior; evaluate effectiveness and report on ROI and key lifecycle KPIs (onboarding, activation, cross-sell, engagement, retention, expansion)
- Provide actionable insights to optimize campaigns and improve conversion rates
- Partner on product positioning, feature launches, and overall customer experience across the lifecycle
- Serve as a champion of operational excellence by tracking SLAs and ensuring efficiencies in campaign delivery
- Participate in ad-hoc projects and strike teams to support new initiatives as the business scales
Requirements
- 7+ years of experience in CRM or lifecycle marketing within B2B SaaS or technology sectors
- Deep understanding of integrated B2B CRM marketing strategies across various customer segments
- Strong project management skills with ability to coordinate multiple deadlines and stakeholders
- Proven track record of working with a regional or global scope in a fast-paced high-volume environment
- Strong analytical skills with ability to interpret data, generate insights, and optimize marketing initiatives
- Hands-on experience with marketing automation platforms, particularly HubSpot and Braze
- Excellent written and verbal communication skills for fully remote collaboration
- Experience managing or contributing to large-scale cross-functional projects across different cultures and time zones
- Demonstrates a growth mindset, intellectual curiosity, and ability to thrive with limited structure or clarity
- Ability to speak, read, and write English fluently (application form question)
