Senior CRM Marketing Manager, Global
Deel
Cloud
Senior CRM Marketing Manager – Global
Deel
full-time
Posted on:
Origin: • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
Tech Stack
Cloud
About the role
- Deel is the all-in-one payroll and HR platform for global teams, enabling payroll, HRIS, compliance, benefits, performance, and equipment management across 150+ countries
- Summary: Lead execution of multi-channel campaigns that drive engagement, adoption, and revenue growth across the entire customer journey
- Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey
- Work cross-functionally with project teams together with marketing peers, sales and other internal partners to set up and execute various campaigns
- Monitor campaign performance and customer behavior to evaluate effectiveness, refine strategies, and report on ROI and key lifecycle KPIs (onboarding, activation, cross-sell, engagement, retention, expansion)
- Provide actionable insights to optimize campaigns and improve conversion rates
- Partner closely with Marketing, Product, Sales, and Customer Success to align on strategies, product positioning, feature launches, and overall customer experience across the entire lifecycle
- Serve as a champion of operational excellence - track SLAs and ensure efficiencies in campaign delivery
- Participate in ad-hoc projects and initiatives as part of strike teams, to support the business with new initiatives as we continue to scale
Requirements
- 7+ years of experience in CRM or lifecycle marketing within B2B SaaS or technology sectors
- Deep understanding of integrated B2B CRM marketing strategies across various customer segments
- Strong project management skills - ability to coordinate a varied workload with multiple deadlines and stakeholders
- Proven track record of working with a regional or global scope within a fast-paced high-volume environment
- Strong analytical skills with the ability to interpret data, generate insights, and apply them to optimize marketing initiatives
- Hands-on experience with marketing automation platforms, particularly HubSpot and Braze
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams in a fully remote environment
- Experience managing or contributing to large-scale projects involving cross-functional teams across different cultures and time zones
- Demonstrates a growth mindset, intellectual curiosity, and the ability to thrive in situations with limited structure or clarity
