Senior CRM Marketing Manager – Global
Deel
Cloud
Job Level
SeniorLead
Tech Stack
Cloud
About the role
- Senior CRM Marketing Manager will lead execution of multi-channel campaigns driving engagement, adoption, and revenue across the customer journey.
- Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey.
- Work cross-functionally with marketing peers, sales, and other internal partners to set up and execute various campaigns.
- Monitor campaign performance and customer behavior to evaluate effectiveness, refine strategies, and report on ROI and lifecycle KPIs (onboarding, activation, cross-sell, engagement, retention, expansion).
- Provide actionable insights to optimize campaigns and improve conversion rates.
- Partner closely with Marketing, Product, Sales, and Customer Success to align on strategies, product positioning, feature launches, and overall customer experience.
- Serve as a champion of operational excellence - track SLAs and ensure efficiencies in campaign delivery.
- Participate in ad-hoc projects and strike teams to support new initiatives as the business scales.
Requirements
- 7+ years of experience in CRM or lifecycle marketing within B2B SaaS or technology sectors.
- Deep understanding of integrated B2B CRM marketing strategies across various customer segments.
- Strong project management skills - ability to coordinate a varied workload with multiple deadlines and stakeholders.
- Proven track record of working with a regional or global scope within a fast-paced high-volume environment.
- Strong analytical skills with the ability to interpret data, generate insights, and apply them to optimize marketing initiatives.
- Hands-on experience with marketing automation platforms, particularly HubSpot and Braze.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams in a fully remote environment.
- Experience managing or contributing to large-scale projects involving cross-functional teams across different cultures and time zones.
- Demonstrates a growth mindset, intellectual curiosity, and the ability to thrive in situations with limited structure or clarity.