Volumetric Lifecycle Marketing Manager
Liquid Web
Job Level
Mid-LevelSenior
About the role
- Own and develop the CRM strategy specifically for social traffic, including players from paid social, influencer campaigns, and social media partners
- Collaborate with acquisition and affiliate teams to understand source quality and player profiles
- Design tailored onboarding, retention, and reactivation journeys specifically for social cohorts
- Build segmentation logic and campaign automation that reflect social-specific behaviours
- Analyze performance and conversion rates across channels, report insights and optimize accordingly
- Test and iterate on creative angles, offers, and messages that best convert social players
- Liaise with social partners for coordinated campaigns and ensure CRM alignment with promotions
- Ensure full compliance with regulatory requirements across markets
- Coordinate in-app engagement tools and pop-up campaigns targeting social traffic (considered a plus)
Requirements
- 3+ years of CRM or lifecycle marketing experience, ideally in iGaming, eCommerce, or app-based businesses
- Strong understanding of social traffic behaviour and the affiliate/social media landscape
- Proficiency in CRM tools (e.g. Fast Track, Optimove, Braze, Salesforce, etc.)
- Comfortable with data, able to extract insights, run A/B tests, and optimise based on performance
- Creative and commercial mindset, able to develop unique angles tailored to non-traditional traffic
- Excellent project management and communication skills
- Bonus: experience working with influencers, social affiliates, or community-driven traffic
- Considered a plus: experience creating and pushing in-app pop-up campaigns and other engagement tools targeting social traffic
