Senior CRM Marketing Manager
Deel
Cloud
CRM Manager, Turkish-speaking Market
Triskel Consulting
full-time
Posted on:
Origin: • 🇨🇾 Cyprus
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Develop and execute targeted CRM campaigns to boost retention, reactivation, and player lifetime value in the Turkish market across both casino and sportsbook.
- Plan and manage lifecycle, promotional, and engagement campaigns tailored to casino and sportsbook players.
- Ensure all campaigns comply with Turkish regulatory requirements, maintaining best practices in responsible gaming.
- Analyze customer behavior and campaign performance to optimize future strategies for both casino and sportsbook audiences.
- Use leading CRM tools to manage personalization, segmentation, and automation of campaigns, ensuring effective engagement in both verticals.
- Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
- Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across casino and sportsbook.
- Monitor regional trends, player feedback, and competitor activity in both casino and sportsbook to adapt and improve campaigns.
Requirements
- Experience working with the Turkish gaming market and familiarity with licensing requirements.
- 3+ years of experience in a CRM role within the gambling or online gaming industry.
- Hands-on experience with CRM systems like Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.
- A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.
- Experience working with both casino and sportsbook products is a strong advantage.
- Strong organizational skills and the ability to multitask in a fast-paced environment.
- A proactive and collaborative attitude, with an eagerness to learn and grow within the role.
- Proficient communication skills in English as well as Turkish