TRIP

Sales

• Deliver against monthly sales, volume, and distribution goals while achieving overall market objectives.
• Build total distribution within assigned territory by developing relationships with retailers, distributors, brokers, and key stakeholders.
• Identify and open new retail accounts while expanding existing accounts through additional SKUs, facings, cooler placements, secondary displays, and promotional opportunities.
• Manage relationships with distributor field sales teams, motivating and guiding them to execute company sales goals and market objectives.
• Conduct regular route rides with distributor partners and brokers to evaluate performance, identify opportunities, and improve underperforming accounts and routes.
• Manage and grow key retail chain relationships, including new item launches, promotional programs, and retail execution strategies.
• Secure additional product placements and ensure strong in-store visibility through displays, coolers, and point-of-sale materials.
• Plan and execute in-store samplings, demos, and local activations to drive trial and increase consumer awareness.
• Monitor and maintain inventory levels and proper use of point-of-sale materials across accounts.
• Collaborate with marketing and field teams to implement marketing initiatives that drive brand awareness and market share growth.
• Maintain an updated key account list and actively build strong relationships with key decision-makers.
• Analyze territory performance and provide weekly reporting and forecasting to the Regional Sales Manager.
• Participate in regular sales meetings and distributor management meetings, providing documented reports on distribution, displays, and sales performance.
• Track market performance metrics and identify opportunities for growth and operational improvement.
• Assist with budget management, including incentives, branded merchandise, and sales-related expenses.

Area Sales Manager

Brand Manager

• Lead US influencer and celebrity strategy and activation in partnership with the UK team.
• Manage US brand partnerships, including sourcing, negotiating support, and execution.
• Plan and execute US specific campaigns across retail, digital, social, and experiential.
• Provide US market input into global brand, creative, and product projects.
• Gather and analyze US consumer, category, and competitive insights, and translate findings into clear recommendations.
• Contribute US needs and perspectives to product development, including concepts, packaging, and regulatory considerations.
• Support US digital activity across DTC, TikTok, and social media in collaboration with the US Creative Strategist and UK digital teams.
• Ensure US content aligns with global brand direction while reflecting local market culture and trends.
• Work with Sales, Operations, Creative, and Product to ensure smooth execution across all US touchpoints.
• Maintain close communication with the UK Marketing Director and Global Brand team to ensure alignment and shared priorities.
• Coordinate agency and freelancer support as needed.

Director of Brand Marketing

Supply Chain

• Convert demand forecasts into actionable supply plans.
• Maintain rolling plans and ensure product availability.
• Manage inventory across DCs and co-packers; optimize safety stock.
• Flag supply risks and lead mitigation plans.
• Coordinate with co-packers/manufacturers on capacity and lead times.
• Support launches, packaging changes, and promotions with supply readiness.
• Align with logistics on inbound materials and outbound shipments.
• Report key supply metrics (fill rate, OTIF, inventory days, stock-outs).
• Support S&OP with supply insights and scenarios.
• Maintain accurate BOMs/master data.
• Drive continuous improvement in planning and inventory.

Supply Planner

• Drive sales strategy and distribution growth across the Central region.
• Hire, lead, and mentor a high-performing field sales team.
• Implement channel strategies that align pricing, shelving, and merchandising with brand goals.
• Manage regional chains and independent customers while strengthening key relationships.
• Leverage CRM tools and syndicated data to improve distribution, reduce out-of-stocks, and optimize trade spend.
• Manage P&L performance and evaluate ROI across promotions and account programming.
• Identify trends and opportunities to grow category share and drive market expansion.

Director of Sales – Central

Compliance

• Lead U.S. and UK regulatory compliance strategy ensuring alignment with frameworks.
• Oversee compliance across product development, labelling, marketing, and retail partnerships.
• Ensure product safety, supplier compliance, and manufacturing standards support regulatory requirements.
• Review and approve product labelling and packaging.
• Develop and maintain internal compliance policies and procedures.

Director of Compliance – Quality

Marketing

• Lead the development and execution of retail marketing programs that drive discovery, trial, and repeat purchase across key U.S. retail partners
• Work closely with both the Sales and Marketing teams to turn shopper insights into creative retail activations that help our partners win and help more consumers discover TRIP
• Develop in-store displays, promotions, POS, and retail activations
• Build shopper marketing toolkits to support launches and key retail moments
• Ensure strong shelf presence across retail partners
• Partner with Sales on retail launches and key account initiatives
• Create custom programs for priority retailers
• Collaborate with agencies and retail partners on co-marketing activations
• Support retail media campaigns and digital shopper initiatives
• Build shopper marketing calendars aligned with retail windows
• Use syndicated data and insights to track performance and optimize programs

Shopper Marketing Manager

Account Manager

• Lead Trip’s U.S. brand partnerships strategy across celebrities, influencers, and brand collaborations to drive cultural relevance, awareness, and long-term brand equity.
• Identify, negotiate, and manage strategic partnerships with celebrities, high-impact creators, talent agencies, management companies, and content platforms.
• Build and maintain a robust pipeline of talent and creator opportunities across social, experiential, digital, and content-led initiatives.
• Lead end-to-end partnership execution: brand, talent sourcing, creative ideation, business case development, contract negotiation, launch planning, and post-campaign analysis.
• Collaborate closely with the Global Marketing team to ensure alignment on brand positioning, creative direction, and campaign calendars.
• Work with regional marketing leads to localize global partnerships for the U.S. market and share best practices internationally.
• Partner with e-commerce and sales teams to develop performance-driven creator programmes that support product launches, promotions and retail moments.
• Manage relationships with creators, influencers, and talent agencies.
• Oversee influencer seeding, ambassador programs, and long-term talent collaborations.
• Own partnership budgets, forecasts, and ROI measurement frameworks.
• Track performance metrics and deliver insights to optimize future partnerships.
• Represent the brand at industry events, talent showcases, conferences, and partner meetings.

Director of Partnerships

• Drive strategic planning, account management, and relationship development to grow sales and market share across Kroger and Albertsons
• Develop and implement comprehensive sales strategies for Kroger and Albertsons to achieve revenue and profitability goals
• Build and maintain strong relationships with key stakeholders across Kroger and Albertsons, effectively communicating business goals and ensuring alignment
• Monitor market trends, the competitive landscape, and consumer preferences within the functional beverage sector to identify opportunities for growth
• Partner closely with marketing, product development, and supply chain teams to ensure alignment on sales initiatives, promotional programs, and retail execution
• Establish and track key performance indicators (KPIs) to measure the success of sales initiatives, providing regular reporting and analysis to senior leadership
• Oversee day-to-day account management activities, ensuring customer expectations are met and exceeded
• Identify opportunities through trade and shopper marketing that amplify brand presence in-store and drive velocity, credibility, and exceptional execution

Director of Sales

Technical Project Manager

• Lead cross-functional technical and operational projects that support the business growth.
• Oversee project planning, execution, risk/issue management, stakeholder alignment, budget control.
• Ensure delivery to time, cost, scope, quality and sustainability goals.
• Manage the delivery of technical projects including initiation, planning, execution, monitoring & control, closure.
• Develop project plans, timelines, budgets, resource allocation, risk registers, change control processes and status reports.
• Serve as the technical liaison between R&D, Quality, Operations, Supply Chain, Packaging, Marketing and external partners (co-packers, suppliers).
• Lead regular project governance meetings, provide dashboards and metrics, escalate appropriately.
• Manage third-party co-packers and suppliers: prepare statements of work, monitor performance, ensure alignment to project milestones and technical requirements.
• Drive continuous improvement: identify process inefficiencies, packaging optimization, cost reduction, sustainability opportunities and embed change into operations.
• Support New Product Development (NPD) and product commercialization: ensure technical readiness, manufacturing trials, scale-up, launch readiness, production handover.
• Maintain documentation: project files, lessons learned, post-project reviews, technical reports, specifications, change logs.
• Monitor project budgets and costs, ensure change management and budget control.
• Promote a culture of delivery excellence: timely execution, stakeholder engagement, risk mitigation, optimization mindset.

• Overseeing territory sales strategy, distribution expansion, and retail execution while building and leading a high-performing field sales team
• Managing regional chains and independent accounts across multiple states
• Driving distribution growth, optimizing trade spend, and strengthening TRIP’s presence at retail
• Hiring, leading, and mentoring a high-performing field sales team
• Implementing channel strategies that align pricing, shelving, and merchandising with brand goals
• Managing P&L performance and evaluating ROI across promotions and account programming
• Identifying trends and opportunities to grow category share and drive market expansion