National Accounts Manager – Mass Channel

TRIP

National Accounts Manager at TRIP managing Mass retail accounts like Target and Walmart. Developing strategies for sales growth and long-term profitability.

Posted 5/29/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute customer strategies for Target, Walmart, and other Mass retail accounts to drive sales growth, distribution, and profitability.
Create and manage annual business plans, promotional calendars, pricing strategies, and retailer programming to support velocity and revenue goals.
Prepare line reviews, assortment optimization, innovation presentations, and sell-in strategies to secure new SKUs, incremental placements, and expanded distribution.
Build, maintain, and nurture strong relationships with buyers, replenishment teams, merchandising teams, brokers, and distributor partners.
Partner cross-functionally with supply chain, operations, finance, and marketing teams to ensure flawless execution of launches, promotions, inventory management, and retailer initiatives.
Analyze syndicated data, sales performance, promotional ROI, inventory trends, and retailer scorecards to identify opportunities and mitigate risks.
Own forecasting responsibilities for assigned accounts, ensuring alignment with internal production planning and retailer demand expectations.
Manage retailer-specific systems, item setup processes, promotional submissions, and ongoing account maintenance.
Create strategies and priorities for third-party merchandising and retail execution partners to maximize in-store presence and sales performance.
Collaborate with trade marketing to develop account-specific activations, POS materials, shopper marketing programs, and omnichannel initiatives.
Prepare and present regular business updates, forecasts, and strategic recommendations to the VP of US Sales and leadership team.
Manage trade spend and budget approvals to ensure efficient and profitable investment.
Participate in regular sales meetings to share wins, discuss challenges, and align on company priorities and strategies.
Attend retailer meetings, industry events, and trade shows as needed.

Requirements

What you’ll need

2-4 years of experience managing Mass retail accounts, ie. Target and/or Walmart.
4-5 years of experience within the CPG industry, ideally within beverage or functional wellness categories.
Proven experience working directly with Mass retail buyers, brokers, and cross-functional retailer teams.
Strong understanding of retailer systems, promotional planning, forecasting, replenishment, and inventory management within Mass retail.
Experience managing high-volume, fast-growth accounts with a strong analytical and strategic mindset.
Passionate about TRIP and inspired by the mission of helping millions of people find calm.
Comfortable operating in a fast-paced, entrepreneurial environment with the ability to adapt quickly and drive results.
Highly organized self-starter with strong project management and follow-through skills.
Strong analytical, communication, presentation, and relationship-building abilities.
Proficiency in Google Workspace and Microsoft Office Suite; experience with retailer portals and syndicated data platforms preferred.
Experience with team collaboration tools such as Slack and video conferencing platforms.
Willingness to travel as needed for customer meetings, trade shows, and market visits.

Benefits

Comp & perks

Medical, Dental & Vision Insurance
Paid-Time-Off Program
Mindfulness support with Calm App membership and Employee Advisory Resources
401k
Life Insurance
Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

promotional planningforecastinginventory managementsales performance analysisassortment optimizationSKU managementbusiness planningdata analysisretailer programmingtrade spend management

Soft Skills

relationship buildingproject managementanalytical mindsetstrategic thinkingcommunicationpresentation skillsorganizational skillsadaptabilityself-startercollaboration