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Shopper Marketing Manager
TRIPShopper Marketing Manager for TRIP responsible for creating and executing marketing strategies across various channels. Collaborating with Sales and Creative teams to drive brand awareness and conversion.
About the role
Key responsibilities & impact- Develop shopper marketing strategies across OOH, Wholesale, Impulse and International channels to drive awareness, trial and conversion.
- Build impactful customer activation plans that bring the TRIP brand to life.
- Manage the shopper marketing budget and reporting process.
- Use shopper, customer and channel insights to identify growth opportunities and influence decision making.
- Lead the end-to-end delivery of activations, ensuring projects are executed on time, on budget and to a high standard.
- Develop creative activations that drive standout across hospitality, wholesale, impulse and international environments.
- Partner with Commercial, Brand and Creative teams to bring campaigns to life across multiple touchpoints.
- Manage agencies, suppliers and stakeholders to deliver flawless execution.
- Lead the creation of POS, sampling, sales materials and activation toolkits.
- Deliver trade shows, customer events, sampling programmes and experiential activations.
- Measure performance and share learnings to continually improve future activations.
- Amplify TRIP's activations, successes and thought leadership internally and externally.
- Champion shopper marketing best practice across the business.
- Foster strong cross-functional collaboration between Commercial, Brand, Creative and Operations teams.
- Share insights and learnings to help drive continued growth.
Requirements
What you’ll need- 2+ years' experience in shopper, trade or customer marketing, ideally within FMCG.
- Strong project management skills and the ability to manage multiple priorities simultaneously.
- Experience developing creative activations that drive engagement and conversion.
- Experience working with agencies, suppliers and external partners.
- Commercially minded, highly organised and creatively driven.
- Strong communication and stakeholder management skills.
- Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment.
- Passionate about building brands and delivering exceptional customer experiences.
Benefits
Comp & perks- Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel-coloured houses!
- Private Healthcare with Vitality including Virgin Gym
- 50% off Holiday: 24 days + birthday off!
- 1 Wellness Day
- Pension plan
- Potential to take part in the company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks
- Sabbatical: After 2 years of service, you may apply for a sabbatical of up to 6 weeks, subject to policy
- Dog Friendly office
- Regular team socials & events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
shopper marketingcustomer activationbudget managementproject managementcreative activationsperformance measurementtrade showsexperiential activationsPOS creationsampling programmes
Soft Skills
strong communicationstakeholder managementcross-functional collaborationorganisational skillsstrategic thinkingcreatively drivencommercially mindedability to manage multiple prioritiespassion for building brandscustomer experience focus