TransPerfect

Performance Marketing

• Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms.
• Working with a mix of internal & external team members, oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices.
• Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts.
• Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels.
• Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders.
• Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies.

Paid Media Manager

Account Executive

• Develop new business relationships and serve as first level of support to existing clients
• Research prospective clients through various strategies
• Create accurate spreadsheets of prospective client data
• Generate daily mailings to prospective clients
• Cold call prospective clients
• Problem solve to improve current business development strategy
• Negotiate rates and deadlines with clients
• Educate clients regarding translation process
• Liaise with production to ensure appropriate handling of jobs
• Follow up with clients for satisfaction
• Research and understand all industries TransPerfect markets to

Copywriter

• Create, optimise and manage product titles, bullet points, and descriptions across product listings.
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance.
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines.

• Translating and proofreading documents for clients in the cryptocurrency sectors
• Collaborating with Project Managers
• Creating and finalizing end products before client delivery

Paid Media Manager

Account Executive

Copywriter

Freelance Copywriter, English, Cryptocurrency, Chinese Speaker