Product Marketing Manager

Togetherwork

full-time

Posted on: 9/18/2025

Origin: • 🇺🇸 United States

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💰 $125,000 - $140,000 per year

Mid-LevelSenior

About the role

Translate technical capabilities into benefit-driven messaging to drive awareness, adoption, and affinity
Build and lead go-to-market strategies for new product features and updates
Craft product positioning and messaging and ensure consistency across website, in-app, campaigns, and enablement materials
Develop customer segmentation and lead voice-of-customer and competitive insight efforts to inform roadmap and positioning
Create enablement tools including battlecards, pitch decks, one-pagers, FAQs, and other sales collateral
Partner with Marketing Managers on product campaigns, webinars, blogs, and educational content
Support product adoption through in-app messaging, resources, and videos in collaboration with Product
Work within the Petcare Vertical Solution to support tools designed for pet services businesses
Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams

3 to 6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
Strong communicator who excels at simplifying complex ideas into clear, engaging messaging
Proven go-to-market leader, with end-to-end experience launching products or features
Comfortable working cross-functionally with Product, Sales, and Customer Success teams
Skilled at creating sales collateral and product marketing assets
Analytical mindset with the ability to use data to inform decisions
Deeply customer-centric, with a drive to create meaningful impact through great software
Experience marketing to small business owners or service-based businesses (nice to have)
Familiarity with tools such as HubSpot, Salesforce, Chameleon, Pendo, or Canny (nice to have)
A passion for animals or a background in the pet-care industry (nice to have)