Go1

Customer Marketing Manager

Go1

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $100,000 - $140,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Create out-of-the-box resources that help customers drive learner engagement and adoption
  • Develop webinars and on-demand video content to educate customers on maximizing their Go1 solutions
  • Build thought leadership playbooks and guides that provide strategic, actionable value
  • Run customer campaigns that celebrate and engage customers
  • Lead Go1’s customer awards program, recognizing our most innovative customers
  • Manage customer gifting and swag initiatives, such as holiday gifts or milestone celebrations
  • Plan and host in-person or virtual customer events that bring value and community to our customers
  • Own Go1’s customer reference program, generating and managing references to support sales and RFPs
  • Manage the Customer Advisory Board – planning, hosting, and ensuring meaningful collaboration
  • Partner with Product Marketing to generate case studies that highlight customer impact
  • Drive review-generation programs (G2, Capterra) to amplify customer voice in market
  • Partner with the Brand and Social teams to infuse customer voice into our marketing programs.

Requirements

  • Experience: 5+ years in customer marketing or a related field within a SaaS, B2B, or tech environment; experience with B2B2C engagement strategies and in-product marketing is a plus
  • Strategic & Data-Driven: Ability to think strategically while also analyzing data to measure the effectiveness of marketing initiatives.
  • Campaign & Program Management: Proven experience designing, executing, and optimizing marketing programs across multiple channels (email, live events, webinars)
  • Customer-Centric Mindset: Strong focus on understanding customer needs and creating experiences that drive value realization, retention, and engagement
  • Excellent Communication Skills: Strong written and verbal communication skills with an ability to create compelling content for customer resources
  • Collaboration Skills: Able to work effectively with cross-functional teams, including Customer Success, Product, and Sales, to align efforts and drive customer outcomes
  • Must be located within the Pacific time zone