Marketing

• Create out-of-the-box resources that help customers drive learner engagement and adoption
• Develop webinars and on-demand video content to educate customers on maximizing their Go1 solutions
• Build thought leadership playbooks and guides that provide strategic, actionable value
• Run customer campaigns that celebrate and engage customers
• Lead Go1’s customer awards program, recognizing our most innovative customers
• Manage customer gifting and swag initiatives, such as holiday gifts or milestone celebrations
• Plan and host in-person or virtual customer events that bring value and community to our customers
• Own Go1’s customer reference program, generating and managing references to support sales and RFPs
• Manage the Customer Advisory Board – planning, hosting, and ensuring meaningful collaboration
• Partner with Product Marketing to generate case studies that highlight customer impact
• Drive review-generation programs (G2, Capterra) to amplify customer voice in market
• Partner with the Brand and Social teams to infuse customer voice into our marketing programs.

Customer Marketing Manager