Togetherwork

Product Marketing Manager (Hybrid- Austin, TX)

Togetherwork

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $110,000 - $125,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • We’re hiring a Product Marketing Manager to help drive awareness, adoption, and affinity for our platform. This role is the vital link between product and customer—translating technical capabilities into meaningful, benefit-driven stories that resonate. You’ll ensure our users feel understood, our messaging is sharp, and our market presence stays two steps ahead.
  • As our first dedicated product marketer, you’ll build and lead go-to-market strategies for feature launches, deepen our customer segmentation efforts, and shape messaging that’s clear, confident, and customer-centered.
  • Product Positioning & Messaging
  • Craft messaging that reflects real customer needs and clearly differentiates our product in the market.
  • Ensure consistency across our website, in-app experiences, campaigns, and enablement materials.
  • Go-To-Market Leadership
  • Build and own GTM strategies for new product features and updates.
  • Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams.
  • Customer & Market Insights
  • Develop meaningful customer segmentation with Product—identifying what matters most to our core users, from solo operators to multi-location businesses.
  • Lead marketing’s voice-of-customer and competitive insight efforts to inform roadmap and positioning.
  • Enablement & Content
  • Create tools that empower our teams: battlecards, pitch decks, one-pagers, FAQs, and more.
  • Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content.
  • Support product adoption through in-app messaging, resources, and videos in collaboration with Product.
  • Nice To Have
  • Experience marketing to small business owners or service-based businesses
  • Familiarity with tools like HubSpot, Salesforce, Chameleon, Pendo, or Canny
  • A passion for animals or a background in the pet-care industry is always a plus!

Requirements

  • 3–6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
  • A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
  • Proven GTM leader, with end-to-end experience launching products or features
  • Comfortable navigating cross-functional collaboration with Product, Sales, and Customer teams
  • Skilled at creating sales collateral and product marketing assets
  • Analytical thinker who leverages data to inform decisions—even when it’s imperfect
  • Deeply customer-centric, with a drive to create meaningful impact through great software