AppZen

Product Marketing Specialist

AppZen

contract

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Go-to-Market Support:
  • Support planning and execution of product and feature launches across key channels.
  • Help coordinate internal and external launch communications, including sales enablement materials and customer-facing messaging.
  • Collaborate with cross-functional teams (Product, Sales, CS, and Demand Gen) to ensure alignment and consistency across go-to-market efforts.
  • Messaging & Positioning:
  • Assist in refining and documenting messaging frameworks and product value propositions.
  • Translate product capabilities into clear, differentiated messaging tailored to target personas.
  • Maintain and update competitive positioning and battlecards.
  • Market & Customer Insights:
  • Conduct research and synthesize market trends, customer needs, and competitive dynamics.
  • Help gather voice-of-customer insights to inform messaging, content, and campaign direction.
  • Support the analysis of product usage data and feedback to optimize positioning and identify new opportunities.
  • Content & Campaign Collaboration:
  • Work with marketing stakeholders to create collateral such as product one-pagers, solution briefs, web copy, and sales decks.
  • Contribute to cross-channel campaign planning by providing product-focused input and messaging guidance.

Requirements

  • 3+ years of experience in product marketing, preferably in B2B SaaS.
  • Strong communicator with a knack for simplifying technical concepts for business audiences.
  • Experience supporting product launches or go-to-market programs.
  • Familiarity with Finance, P2P, S2P, or enterprise automation software is a plus.
  • Self-starter with strong project management skills and the ability to juggle multiple tasks.
  • Comfortable working in a fast-paced, collaborative, and remote environment.