AppZen

Product Marketing

• Go-to-Market Support:
• Support planning and execution of product and feature launches across key channels.
• Help coordinate internal and external launch communications, including sales enablement materials and customer-facing messaging.
• Collaborate with cross-functional teams (Product, Sales, CS, and Demand Gen) to ensure alignment and consistency across go-to-market efforts.
• Messaging & Positioning:
• Assist in refining and documenting messaging frameworks and product value propositions.
• Translate product capabilities into clear, differentiated messaging tailored to target personas.
• Maintain and update competitive positioning and battlecards.
• Market & Customer Insights:
• Conduct research and synthesize market trends, customer needs, and competitive dynamics.
• Help gather voice-of-customer insights to inform messaging, content, and campaign direction.
• Support the analysis of product usage data and feedback to optimize positioning and identify new opportunities.
• Content & Campaign Collaboration:
• Work with marketing stakeholders to create collateral such as product one-pagers, solution briefs, web copy, and sales decks.
• Contribute to cross-channel campaign planning by providing product-focused input and messaging guidance.

Product Marketing Specialist