Marketing Automation Specialist
UPROSPECT
WordPress
Marketing Operations Coordinator, Mortgage Loans
Texana Bank
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Work in Marketing and closely with Call Center Operations teams to launch, execute and report on marketing programs supported by outbound and inbound call centers
- Develop and maintain scalable processes within the marketing and sales stack
- Translate marketing objectives into actionable programs for inbound and outbound contact center sales operations
- Own the preparation and execution of campaign tactics: promotions, emails, SMS, call center and customer lists
- Monitor campaign performance, analyze results and create regular internal and partner-facing reports
- Manage competing priorities on complex cross-functional projects and provide strong project management
Requirements
- Ability to collaborate effectively with cross-functional team members within the company
- Thrive in a self-starter, fast-paced and changing environment
- Strong Attention to details
- Hands-on experience with Customer Relationship Management (CRM) systems
- Hands-on experience with Data management Platform (DMP) platforms
- Hands-on experience with Workflow automation tools
- Hands-on experience with Direct Mail marketing processes (list acquisition and screening)
- Experience using marketing and sales technologies or ability to quickly adapt (Velocify, Encompass, Call Rail, Adobe, Microsoft products)
- Excellent written and verbal communications skills
- Strong project management skills, with a track record of managing competing priorities
- Education: High school diploma (Bachelor's degree preferred)
