Marketing Operations

• Manage Account Engagement (Pardot) and connected marketing systems, ensuring seamless integrations, resolving issues, and preventing downstream impacts.
• Administer Chili Piper and support ad hoc administration of the broader commercial tech stack; maintain consistent documentation of processes, workflows, and integrations to ensure system continuity and knowledge sharing.
• Identify and implement scalable process improvements; provide insights and recommendations to enhance marketing strategy; evaluate and deploy new technologies or approaches; and develop actionable plans to improve efficiency and performance.
• Optimize lead routing, scoring, and enrichment; maintain database hygiene and segmentation strategies to improve targeting and campaign performance.
• Partner with growth marketing to design, execute, and analyze campaigns using best practices and data-driven insights that align with business goals.
• Protect email deliverability and domain reputation, manage consent strategies, and ensure adherence to data privacy regulations and best practices.
• Develop and maintain dashboards and reports to measure marketing effectiveness, ROI, and data quality.
• Stay current on industry trends, best practices, and emerging tools to drive innovation and operational excellence.

Marketing Operations Specialist

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Specialist, Marketo

Marketing Operations Associate