Allocate

Marketing Operations Lead

Allocate

full-time

Posted on:

Location Type: Remote

Location: Remote • California, New York • 🇺🇸 United States

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Salary

💰 $100,000 - $140,000 per year

Job Level

Senior

About the role

  • Managing and optimizing Allocate's marketing systems - including HubSpot, Salesforce, Webflow, Brevo, and Google Analytics - for campaign execution, data flow, and full-funnel visibility
  • Evolving lifestyle marketing infrastructure: workflows, segmentation, lead routing, attribution, and reporting
  • Partnering with cross-functional teams to align systems with strategic business goals
  • Supporting website and campaign operations through enhancements, tagging, and analytic configuration
  • Ensuring system hygiene, documentation, and compliance with privacy standards (e.g., GDPR, CAN-SPAM)
  • Leading special projects: platform evaluations, data migrations, new tool implementations, and process improvements

Requirements

  • 4–6+ years of hands-on experience managing and integrating marketing technology platforms in high-growth, SaaS or fintech context
  • Strong technical fluency across martech systems and data integrations into a unified revenue system
  • Proven ability to scale martech in a high-growth SaaS or fintech context
  • Ability to independently optimize workflows and documentation while collaborating with cross-functional stakeholders
  • Proficiency in HTML/CSS basics, UTM tagging, and digital tracking best practices
  • Project management skills and clear communication in fast-paced, iterative settings
  • A mindset rooted in problem solving and a commitment to excellent internal service preferred (but not required)
  • Deep working knowledge of HubSpot, Salesforce, Webflow, and Google Analytics
  • Experience scaling martech in a B2B or fintech environment
  • Familiarity with Brevo or similar email platforms
  • Interest in helping shape broader marketing operations strategy as systems evolve.
Benefits
  • Bonuses
  • Equity 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing technology platformsdata integrationsHTMLCSSUTM taggingdigital tracking best practicesworkflow optimizationdocumentationdata migrationsprocess improvements
Soft skills
project managementclear communicationproblem solvingcollaborationinternal service