Marketing Operations

• Managing and optimizing Allocate's marketing systems - including HubSpot, Salesforce, Webflow, Brevo, and Google Analytics - for campaign execution, data flow, and full-funnel visibility
• Evolving lifestyle marketing infrastructure: workflows, segmentation, lead routing, attribution, and reporting
• Partnering with cross-functional teams to align systems with strategic business goals
• Supporting website and campaign operations through enhancements, tagging, and analytic configuration
• Ensuring system hygiene, documentation, and compliance with privacy standards (e.g., GDPR, CAN-SPAM)
• Leading special projects: platform evaluations, data migrations, new tool implementations, and process improvements

Marketing Operations Lead

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Specialist, Marketo

Marketing Operations Associate

Marketing Operations Manager