Marketing Operations

• Assist with weekly, monthly, quarterly marketing reporting meetings, analyzing lead quality and funnel performance against targets
• Build and maintain KPI dashboards (Tableau) to track campaign, pipeline, and funnel performance—delivering actionable analysis and insights to leadership
• Analyze marketing and sales data to recommend optimizations that improve conversion rates, pipeline quality, and ROI
• Partner with Sales, Customer Success, and Sales Ops to incorporate feedback and continuously improve lead flow and handoffs
• Oversee marketing database quality, lead management processes, and implement new data enrichment initiatives
• Take on independent projects that drive growth and expand Virtru’s sales pipeline
• Administer and optimize our marketing automation platform (HubSpot), including campaign setup, form creation, workflow management, data imports, deduplication, and troubleshooting
• Act as the marketing team’s main point of contact for Salesforce, supporting integrations, data flows, and user needs
• Manage and enhance the marketing technology stack: Marketing Automation & Chatbot (HubSpot), Attribution (Bizible), Lead Routing (LeanData), Reporting (Tableau), Gifting (Sendoso), and other martech tools
• Drive user adoption of marketing technologies through training, documentation, onboarding, and ongoing support
• Coordinate with vendors and internal teams for the timely implementation and maintenance of marketing tech systems

Associate Marketing Operations Manager

Senior Manager, Marketing Operations

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Specialist, Marketo