Marketing Operations Specialist
HighlightTA
Associate Marketing Operations Manager
Virtru
full-time
Posted on:
Location Type: Remote
Location: Remote • District of Columbia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $85,000 per year
Job Level
JuniorMid-Level
Tech Stack
Tableau
About the role
- Assist with weekly, monthly, quarterly marketing reporting meetings, analyzing lead quality and funnel performance against targets
- Build and maintain KPI dashboards (Tableau) to track campaign, pipeline, and funnel performance—delivering actionable analysis and insights to leadership
- Analyze marketing and sales data to recommend optimizations that improve conversion rates, pipeline quality, and ROI
- Partner with Sales, Customer Success, and Sales Ops to incorporate feedback and continuously improve lead flow and handoffs
- Oversee marketing database quality, lead management processes, and implement new data enrichment initiatives
- Take on independent projects that drive growth and expand Virtru’s sales pipeline
- Administer and optimize our marketing automation platform (HubSpot), including campaign setup, form creation, workflow management, data imports, deduplication, and troubleshooting
- Act as the marketing team’s main point of contact for Salesforce, supporting integrations, data flows, and user needs
- Manage and enhance the marketing technology stack: Marketing Automation & Chatbot (HubSpot), Attribution (Bizible), Lead Routing (LeanData), Reporting (Tableau), Gifting (Sendoso), and other martech tools
- Drive user adoption of marketing technologies through training, documentation, onboarding, and ongoing support
- Coordinate with vendors and internal teams for the timely implementation and maintenance of marketing tech systems
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- Strong analytical skills with the ability to interpret and act on data
- Experience with HubSpot and Salesforce required; additional experience with Tableau, LeanData, or Outreach is a plus
- Proficiency in managing, configuring, and troubleshooting marketing automation and CRM platforms
- Experience in demand and/or field marketing is a plus
- Exceptional attention to detail; highly organized and comfortable managing multiple priorities
- Strong communication skills and an enthusiasm for improving processes and collaborating cross-functionally
- Self-motivated and eager to learn in a fast-paced environment
Benefits
- Flexible PTO policy
- $1,500 annual Learning & Development Stipend
- Frequent company-sponsored team celebrations
- Access to an Employee Assistance Program
- Access to Headspace, a mental health app tailored to your specific needs
- A flat 3% contribution to your retirement account
- A high degree of flexibility — Have an appointment, errand, or family emergency to take care of? Hop to it! We give you the time and space to take care of you and your own first.
- Competitive compensation
- Generous parental, medical, and bereavement policies
- 401K contribution and stock options
- Full medical, dental, and vision benefits
- New Hire Swag and IT Welcome boxes
- Structured semi-annual 360° performance reviews
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisKPI dashboardsmarketing automationlead managementdata enrichmentcampaign setupworkflow managementtroubleshootingCRM managementconversion rate optimization
Soft skills
analytical skillsattention to detailorganizational skillscommunication skillscollaborationself-motivatedprocess improvementtime managementcross-functional teamworkproblem-solving
