Own brand, content, product, and partner marketing strategy end-to-end, shaping the external narrative through excellent writing and messaging.
Drive full-funnel campaign planning and execution, with a primary focus on delivering measurable outcomes for qualified lead generation.
Design and execute account-based marketing programs for high-value targets in coordination with Sales to maximize lead quality and conversion.
Oversee digital marketing execution across SEO, paid media, email, and webinars to maximize lead quality and pipeline generation.
Work cross-functionally with sales, product, customer success and partnerships to support Go-To-Market (GTM) strategy, ensuring marketing initiatives directly support sales and expansion goals.
Implement a scalable, data-driven customer strategy that segments audiences and delivers personalized experiences across the customer journey to enhance engagement and lead nurturing.
Define and track KPIs to monitor campaign performance and audience engagement, specifically measuring impact through metrics like Marketing Qualified Leads (MQLs).
Cultivate a culture of innovation, accountability, and continuous improvement, particularly in lead generation strategies.
Provide guidance and oversight of Tenex.ai events participation and overall strategy, focused on driving qualified opportunities
Act as a strategic advisor to internal leaders, supporting effective marketing execution across the enterprise.
Requirements
7-10+ years of marketing leadership, with extensive experience in Enterprise B2B SaaS marketing (cybersecurity strongly preferred).
Startup experience — ideally Series B or earlier, being both strategic and hands-on in departmental execution.
Proven track track in driving qualified lead generation, demand generation, and account-based marketing programs that directly contribute to revenue growth.
Exceptional writing and storytelling skills, with the ability to translate complex technical capabilities into compelling value propositions.
Expertise in attribution modeling and data-driven decision-making, with a strong understanding of how to optimize for lead quality.
Proven success in leading teams and managing partners across creative, content, and communications.
Outstanding communication, presentation, and stakeholder influence skills.
Proficiency in enablement technologies preferred (e.g., Hubspot, SalesForce, Figma, etc.).
Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).