TEAM LEWIS

Growth Marketing

• Own the agency’s growth strategy across sales and marketing, with accountability for pipeline creation, lead quality, conversion performance, and revenue contribution.
• Lead and develop the growth team, including the Sales Manager, Sales Enablement Manager, Marketing Manager, and Sales Intern, creating clear priorities, strong collaboration, and a high-performance culture.
• Partner with senior leadership to define target markets, priority sectors, ideal client profiles, and the agency’s commercial approach to winning new business.
• Build integrated growth plans that connect brand visibility, outbound activity, inbound marketing, thought leadership, events, partnerships, and sales activation.
• Oversee demand generation programs that increase awareness, generate qualified leads, and improve marketing’s contribution to pipeline.
• Ensure the sales enablement function is equipping the commercial team with the right messaging, materials, training, tools, and processes to sell effectively and consistently.

Director, Growth – Sales & Marketing

Director

• Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services
• Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements, whilst ensuring these are met consistently by the team
• Support clients in all aspects of nurturing and growing their social media activity and acting as a community manager, when needed, across a broad range of accounts
• Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services
• Works with the campaign management team to ensure account profitability and effective budget management
• Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance
• Ensures regular contact with the client is maintained by direct reports and other team members
• Takes a lead role with pricing and selling projects
• Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads
• Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities
• Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients
• Measures client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
• Uses social listening tools and analytics services to generate insight, fuel social conversation and maximise SEO activity
• Supports training for PR professionals and the support teams to develop their digital and social media skills
• Refines methodologies in social media measurement and reporting of ROI
• Stays up to date on best practices and current trends
• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
• Line manages the account team, including coaching, supervision, assessment and review of junior team members.

Director, Growth – Sales & Marketing

Campaign Director