team.blue

Events

• Lead and expand Metricool’s PR, events, and education strategy with a focus on the Italian market.
• Develop and execute PR strategies to strengthen Metricool’s brand presence.
• Manage media relations, press releases, and interviews.
• Plan, negotiate, and coordinate event participation, including sponsorships and logistics.
• Establish and maintain partnerships with universities and educational institutions.
• Monitor and analyze the impact of PR and event initiatives for optimization.

PR, Events & Education Specialist

Business Development Rep

• Supporting the Senior VP Strategic Accounts & Partners by generating qualified outbound opportunities and keeping a steady Enterprise pipeline active;
• Reaching out to Enterprise prospects through cold calls, and turning first conversations into well-qualified meetings;
• Using LinkedIn Sales Navigator to identify key stakeholders, and run targeted cold outreach (cold mailing) that gets replies;
• Contributing to the expansion into new markets, with a strong focus on the US, by building early traction through outbound initiatives;
• Understanding prospects’ needs and challenges to qualify leads as Enterprise opportunities and ensure a smooth handover for deal closing.

Outbound Business Development – US Enterprise Focus

IT Support

• Internal Tools & Platforms Ownership: Microsoft and Google complete suite and SaaS tools, Confluence, and Slack
• Hardware & Device Lifecycle Management: configuration, preparation, coordination of device delivery, tracking and inventory

Junior IT Specialist

Frontend Engineer

• Designing, developing, and maintaining frontend applications through Vue.js and Vanilla
• Ensuring a high test coverage
• Migrating sections of Bootstrap/jQuery code to use Vue.js
• Leading Code Reviews and mentoring colleagues
• Collaborating with designers, team leads, and stakeholders

Senior Frontend Developer, Vue.js

SEO Marketing

• Create, implement and find ideas for the English Speaking Market in North America.
• Develop and implement impactful off-page and on-page SEO content.
• Research keywords, competitor content, and industry trends.
• Optimize web page and website content.
• Analyze data and recommend strategies based on performance.
• Write straightforward and error-free content for the website.
• Create search-engine-optimized content.
• Work closely with your team to understand objectives and problem-solve situations.

SEO Content Writer

Manager

• Design and execute 1:1, 1:few, and 1:many ABM programs for high-value accounts and vertical segments.
• Build personalized journeys using insights, intent data, and buying signals across HubSpot, LinkedIn, and other ABM tools.
• Collaborate with Sales on account selection, playbooks, messaging, and engagement strategies.
• Create tailored content, landing pages, and multi-touch campaigns that support every stage of the deal cycle.
• Monitor account engagement, pipeline influence, and program ROI, optimizing based on performance.
• Plan and deliver webinars and roundtables across Europe.
• Own logistics, vendor management, budget, and promotion for field activities.
• Partner with Sales to ensure event follow-up, lead progression, and measurable revenue contribution.
• Represent iubenda at selected industry conferences and manage sponsorships, speaking slots, and booth strategy.
• Build integrated campaigns across email, performance marketing (LinkedIn), webinars, direct mail, and content, tailored to target accounts and personas.
• Support Sales with ABM toolkits, outreach sequences, competitive briefs, and conversion-focused materials.
• Partner with Lifecycle Marketing to ensure consistent nurture and expansion journeys for ABM accounts.
• Define ABM and field marketing KPIs; build dashboards to track engagement, pipeline creation, velocity, and influenced revenue.
• Analyze account-level buying behaviors and intent to guide campaign strategy.
• Provide ongoing reporting to Sales and leadership on program performance and insights.

PR, Events & Education Specialist

Outbound Business Development – US Enterprise Focus

Junior IT Specialist

Senior Frontend Developer, Vue.js

SEO Content Writer

Senior ABM Manager