TCP Software

Marketing

• Develop and Execute ABM Campaigns: Design and implement personalized, multi-channel ABM campaigns targeting high-value enterprise accounts in coordination with sales and product teams.
• Collaborate with Sales: Work with the enterprise sales team to identify target accounts, understand sales goals, and drive alignment between marketing and sales strategies.
• Lead Nurture & Pipeline Acceleration: Create content, offers, and messaging to engage and nurture key decision-makers at target accounts, driving them through the sales funnel and accelerating the buying process.
• Marketing Program Management: Oversee the creation and execution of demand generation programs (webinars, email campaigns, digital ads, etc.) aimed at building awareness and generating qualified leads.
• Measure & Optimize Campaigns: Track performance metrics (pipeline generation, engagement rates, conversion rates), analyze campaign effectiveness, and optimize based on data to maximize ROI.
• Cross-functional Collaboration: Partner with product marketing, content, operations, and external vendors to ensure timely and impactful delivery of marketing assets.
• Marketing Technology & Tools: Leverage marketing automation platforms (e.g., Marketo, DemandBase) and CRM systems (e.g., Salesforce) to drive effective targeting, reporting, and execution.

Enterprise Marketing Manager

Implementation Specialist

• Assist in implementing partner and PEO client accounts based on project plans.
• Perform basic system configuration and setup with guidance.
• Support customer and partner training through standard virtual sessions.
• Learn and track requirements unique to partner and PEO relationships.
• Escalate complex integration or partner-specific issues to senior team members.
• Maintain accurate project records and documentation.
• Build foundational knowledge of TCP's integration options and processes.

Partner Implementation Specialist I

Customer Support

• - Ensures Partner and PEO Partner and PEO success and satisfaction in a friendly and courteous manner.
• - Answering inbound calls from Partner and PEO Partner and PEOs.
• - Making outbound calls to Partner and PEO Partner and PEOs.
• - Use CRM software to track Partner and PEO cases and tickets until resolution.
• - Maintains Partner and PEO records by updating account information.
• - Maintains product knowledge to improve performance and skill set.
• - Meets or exceeds established performance requirements.
• - Engages in Partner and PEO success and Partner and PEO advocacy.
• - Assisting fellow team members and other departments.
• - Contributes to team effort by ensuring the highest possible level of Partner and PEO satisfaction.
• - Ability to diffuse escalated Partner and PEO situations through high-level problem solving.
• - Ability to comprehend and diagnose Partner and PEOs’ needs.
• - Eligible for Email Support.
• - Ability to work independently and follow directions related to your job with little follow-up by your supervisor.
• - Other duties as assigned.

Partner Support Specialist I

Sales Development Rep

• Lead, coach, and develop a team of up to 10 Enterprise SDRs across the SLED and Commercial Enterprise pods, with direct accountability for team-level pipeline targets and individual SDR performance.
• Own the team scorecard: meetings set, meetings held, AE-accepted opportunities, pipeline created, and deals closed. Run a monthly scorecard review with each SDR and a weekly team review with the SVP of Sales.
• Build and continuously refine the outbound playbook: cadence design, sequence content, named-account selection criteria, intent activation rules, and AE briefing standards.
• Lead the full SDR hiring lifecycle — partnering with Talent Acquisition on sourcing and conducting hiring-manager interviews — then own the onboarding experience through a structured 30/60/90-day ramp plan designed to bring new hires to 1–3 qualified opportunities per month within their first four months, building toward a sustained pace of 3–4 qualified opportunities per month thereafter.
• Run daily team huddles and weekly 1:1s with each SDR to inspect activity, review pipeline, role-play cold calls, and remove blockers.
• Partner 1:1 with Enterprise AEs and AE leadership to ensure each SDR-AE pairing is operating effectively, with clear expectations on lead handoff, opportunity acceptance, and joint account planning.
• Partner with Marketing on Demandbase intent signal activation, target-account refresh cycles, and content needs for outbound sequences.
• Manage the SDR tech stack (Salesforce, Outreach, LinkedIn Sales Navigator, ZoomInfo, Demandbase) in partnership with RevOps, including sequence governance, data hygiene, and reporting accuracy.
• Identify and develop SDRs ready for promotion to Enterprise AE seats, working with AE leadership to align on readiness criteria and transition timing.
• Forecast team-level pipeline contribution monthly and quarterly, with accuracy as a measurable expectation.
• Represent the SDR team in cross-functional forums including QBRs, GTM planning, and enablement reviews.
• Champion a culture of accountability, coachability, and competitive excellence on a ground-floor team where the playbook is still being built.

Enterprise Sales Development Manager

Account Executive

• Identify as a subject matter expert and advisor to prospective customers, through knowledge of current trends and topics of interest within assigned market segment(s).
• Drive recurring subscription revenue via new customers.
• Achieve and exceed assigned sales revenue quota.
• Efficiently and effectively conduct needs assessments at various levels and within multiple customer groups (technical, a line of business, executive, etc.).
• Communicate effectively the features and benefits of our niche software products.
• Maintain an organized database of accounts, opportunities and associated activities.
• Perform customized presentations and product demonstrations.
• Accurately manage, track, and precisely forecast revenue opportunities.
• Communicate a compelling and concise value proposition for potential customers.
• Develop and maintain ongoing promotion of company and its capabilities to assigned market segments, resulting in expected level of awareness and interaction.
• Focus on prospecting and outbound sales gen
• Prospect by phone, 50-75 calls daily
• 80% self-generated business, 10% marketing/inbound leads, 10% partnerships
• Be responsible for territory planning and management
• Travel 20-30%

Mid-Market Account Executive

Marketing Operations

• - Own and improve the systems, processes, and data that support marketing execution and performance measurement.
• - Serve as the primary marketing operations lead for Salesforce, Marketo, Demandbase, and LeanData ensuring strong integration, clean data flow, and reliable reporting across the funnel.
• - Build, manage, and optimize lead lifecycle processes, scoring models, routing logic, nurture flows, campaign setup, and automation programs.
• - Partner with RevOps to improve lead management, funnel visibility, handoff quality, and alignment across teams.
• - Develop and maintain dashboards, reporting, and analysis that provide clear visibility into campaign performance, pipeline contribution, conversion, velocity, and ROI.
• - Drive database health and data governance, including segmentation, enrichment, deduplication, normalization, and process discipline.
• - Evaluate, implement, and optimize tools and platforms that improve orchestration, account-based marketing, and operational efficiency.
• - Identify gaps, inefficiencies, and manual work in our martech stack, then implement improvements that increase scale, speed, and accuracy.
• - Help modernize our marketing technology ecosystem to better support AI-driven segmentation, personalization, automation, and performance optimization.
• - Create and document scalable processes, standards, and best practices for campaign operations, QA, reporting, and cross-functional workflows.
• - Translate data into insights and recommendations that help improve marketing performance and support better decision-making.

Enterprise Marketing Manager

Partner Implementation Specialist I

Partner Support Specialist I

Enterprise Sales Development Manager

Mid-Market Account Executive

Senior Marketing Operations Manager