Enterprise ABM Marketing Manager

TCP Software

Enterprise ABM Marketing Manager at TCP responsible for account-based programs designed to support sales initiatives. Collaborate with sales team to execute multi-channel marketing campaigns.

Posted 6/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Partner with enterprise AEs to build account plans that define target personas, buying committees, and engagement priorities for top accounts
Develop account intelligence briefs that arm sales with relevant company context, business challenges, and buying signals before prospect outreach
Maintain and refine target account lists in coordination with sales leadership and revenue operations
Track account engagement signals and surface insights that help reps prioritize outreach timing
Design account-specific campaigns and work with the appropriate teams to launch programs across email, paid media, direct mail, and other channels all built around the account's unique context and stage in the buying cycle
Build personalized content assets (one-pagers, landing pages, executive briefs, etc.) tailored to specific accounts, industries, and buyer personas
Work closely with our events team to coordinate executive-level engagement programs such as invitation-only dinners, roundtables, and field events tied to key target accounts
Manage gifting, direct mail, and physical touchpoint programs that create meaningful moments in target accounts
Act as the primary marketing partner for the enterprise sales team and attend deal reviews, account strategy sessions, and QBRs
Work with the product marketing team to build and maintain a library of account-specific sales tools including personalized pitch decks, ROI calculators, and industry-specific proof points
Coordinate with product marketing to ensure enterprise messaging and positioning aligns with what sales is hearing in the field
Brief sales reps on active campaign touches so they can engage accounts at the right moment with the right context
Track ABM program performance against pipeline influence, account engagement, and progression metrics
Report regularly on account-level engagement to sales and marketing leadership
Continuously test and iterate on messaging, channels, and tactics to improve account penetration and deal velocity

Requirements

What you’ll need

5+ years of B2B marketing experience, with at least 2 years focused on account-based marketing in an enterprise or mid-market segment
Demonstrated ability to build strong working relationships with enterprise sales teams and operate as a true marketing-sales partner
Hands-on experience designing and executing multi-channel ABM campaigns — including digital, field, and direct programs
Familiarity with ABM platforms (Demandbase, 6sense, or similar), Marketing automation tools (Marketo preferred), and CRM (Salesforce)
Strong written communication skills with the ability to develop compelling, personalized content for executive audiences
Analytical mindset with comfort tracking pipeline influence, account engagement, and program ROI
Experience in workforce management, HCM, or enterprise SaaS is a plus
Ability to manage multiple projects and priorities independently
Strong analytical, problem-solving, and project management skills
Ability to communicate clearly, work cross-functionally, and influence outcomes across key stakeholders

Benefits

Comp & perks

Competitive salary plus uncapped commission
20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
8 hours to volunteer and impact the community
Comprehensive benefits (Health/Dental/Vision/ 401K)
The work/life set up you need to be successful.
Employee Choice Benefit

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

account-based marketingmulti-channel campaignscontent developmentpipeline influence trackingprogram ROI analysisproject management

Soft Skills

relationship buildingcommunicationanalytical mindsetproblem-solvingindependent project managementcross-functional collaborationinfluencing outcomes