Senior Manager, Events & Field Marketing

TCP Software

Senior Manager, Events & Field Marketing responsible for managing 50-60 industry events and targeted field programs. Leading TCP's event strategy to engage enterprise buyers and generate demand.

Posted 7/23/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B event and field marketing strategies that engage enterprise buying committees and drive pipeline creation. Proficient in budget management, performance analysis, and collaboration with cross-functional teams to enhance brand reputation and achieve marketing objectives.

Highest-signal resume keywords

B2B Event MarketingField Marketing StrategyAccount-Based MarketingBudget ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Strategy DevelopmentPipeline CreationPerformance AnalysisSponsorship NegotiationAudience Engagement

Soft Skills

Communication SkillsStakeholder InfluenceStrategic PlanningHands-On Execution

Tools & Technologies

SalesforceMarketing AutomationEvent TechnologyProject Management Tools

Industry Keywords

Workforce ManagementHR TechnologyB2B SaaSTrade ShowsConferences

About the role

Key responsibilities & impact

Develop and own TCP’s annual event and field marketing strategy, aligning investments to target industries, enterprise accounts, products, and revenue priorities.
Manage a portfolio of approximately 50–60 conferences, trade shows, association events, and industry programs.
Build and execute targeted field marketing programs, including executive dinners, regional events, prospect and customer roundtables, partner programs, and account-based experiences.
Evaluate and prioritize opportunities based on audience fit, account concentration, brand value, demand potential, and expected return.
Partner with the ABM, Demand Generation, Sales, Customer Success, Product Marketing, Partnerships, and Brand teams to integrate events into coordinated go-to-market campaigns.
Develop programs that engage enterprise buying committees, create new opportunities, accelerate active pipeline, and expand relationships within strategic accounts.
Establish clear objectives, target audiences, account lists, messaging, activation plans, meeting goals, follow-up motions, and measurement frameworks.
Create differentiated experiences that strengthen TCP’s reputation as a workforce management and workforce optimization leader within priority industries.
Incorporate customers, executives, partners, influencers, and industry experts into programs through panels, peer discussions, thought leadership, and customer advocacy.
Own program execution, including sponsorships, contracts, budgets, vendors, logistics, booth experiences, staffing, promotions, lead capture, and follow-up coordination.
Manage the event and field marketing budget, reallocating investments toward programs that produce the strongest strategic and financial return.
Develop reporting that measures account engagement, audience quality, meetings, pipeline creation, pipeline influence, opportunity progression, and return on investment.
Conduct post-event analyses and recommend whether programs should be expanded, redesigned, reduced, or eliminated.
Establish scalable planning processes, timelines, playbooks, and accountability across Marketing and Sales.
Ensure every external program reflects TCP’s brand standards, positioning, messaging, and customer experience expectations.

Requirements

What you’ll need

7+ years of experience in B2B event marketing, field marketing, account-based marketing, demand generation, or a related go-to-market role.
Experience managing a large portfolio of external conferences, trade shows, industry events, and field marketing programs.
Demonstrated ability to develop event and field marketing strategies for enterprise or complex B2B sales motions.
An understanding of account-based marketing and how field programs engage buying committees, create pipeline, accelerate opportunities, and expand strategic accounts.
Experience developing executive dinners, roundtables, peer forums, regional programs, and other targeted experiences.
Ability to balance strategic planning with detailed, hands-on execution across numerous concurrent programs.
Experience partnering directly with Sales leaders, account executives, business development teams, customer teams, and executives.
Strong financial and analytical skills, including budget management, investment prioritization, performance analysis, and ROI measurement.
Experience negotiating sponsorships, vendor agreements, venues, and event services.
Excellent project management, communication, and stakeholder-influence skills.
Experience with Salesforce, marketing automation, account-based marketing platforms, event technology, and project management tools is preferred.
Experience in workforce management, HR technology, enterprise software, or B2B SaaS is valuable but not required.
Willingness and ability to travel frequently to support priority industry and field marketing programs.
Physical Requirements: Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 30 pounds at times. Must be able to stand and walk for extended periods during conferences and events. Travel of approximately 30–40%, including occasional evenings and weekends based on the event schedule.

Benefits

Comp & perks

Competitive salary plus uncapped commission
20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
8 hours to volunteer and impact the community
Comprehensive benefits (Health/Dental/Vision/ 401K)
Employee Choice Benefit